Marketing
Optimize marketing campaigns via shopper insights and location-based analytics.
Measurement and optimization
Know your pass-by traffic potential to plan activations and events to maximize ROI. Test and measure which window and entrance displays, campaigns, and promotions best draw in and convert the highest rate of shoppers.
Leverage the integrated beacon on Aurora sensors to engage with shoppers nearby or within your store.
Campaign and promotion strategies
Gain real-time insights on which campaigns or promotions are driving traffic to your store, and which activations are most effectively attracting your target audience. Leverage omnichannel insights to optimize your campaigns.
Window effectiveness
Quantify the effectiveness of window displays and other entrance marketing.
Use capture rate and interior analytics to reveal which displays, visual merchandising strategies, and products convert the most pass-by traffic and draw shoppers to specific areas.
Execution compliance
Utilize real-time video and high-resolution snapshots - available on both web and mobile - to ensure compliance of signage, display placement, and other marketing executions across your entire store network.
Signage analytics
Accurately measure traffic, demographics, and engagement at digital signage, out-of-home media, and other activations.
Gain real-time insights on programmatic advertising campaigns, and customize signage content in real-time based on shopper activity.