Optimize marketing campaigns via shopper insights and location-based analytics.
Measurement and optimization
Know your pass-by traffic potential to plan activations and events to maximize ROI. Test and measure which window and entrance displays, campaigns, and promotions best draw in and convert the highest rate of shoppers.
Leverage the integrated beacon on Aurora sensors to engage with shoppers nearby or within your store.
Quantify the effectiveness of window displays and other entrance marketing.
Use capture rate and interior analytics to reveal which displays, visual merchandising strategies, and products convert the most pass-by traffic and draw shoppers to specific areas.
Utilize real-time video and high-resolution snapshots - available on both web and mobile - to ensure compliance of signage, display placement, and other marketing executions across your entire store network.
Accurately measure traffic, demographics, and engagement at digital signage, out-of-home media, and other activations.
Gain real-time insights on programmatic advertising campaigns, and customize signage content in real-time based on shopper activity.
RetailNext has helped evolve how we think about our stores at Calvin Klein and we think of them as an extension of our own team. Their robust shopper journey data gives our analytics team a much clearer view into what is happening in our stores, giving us e-commerce style analytics across store layout, marketing, product assortment, and more.
Partnering with RetailNext has allowed us to gain deep insights into our in-store customer. The data has enabled us to reshape the retail experience around how people want to shop. Listening to our customers is the top priority at Kendra Scott, and RetailNext has supplied a strong foundation for us to enhance our retail locations as we continue to grow.
The RetailNext solution has been central to our store operations, marketing and loss prevention strategies. Our team regularly utilizes the analytics on their portal and the real-time mobile-app to monitor store compliance on a variety of metrics - being able to see live video from any device has been a critical tool for us during COVID.
Over the past few years, RetailNext has been instrumental in helping me, as CEO, drive a performance-based culture throughout my organization. The insights and data generated by RetailNext have become indispensable to providing a data-based approach to delighting our customers, improving the efficiency of our marketing programs and simplifying decision making; on anything from staffing, to store layouts and merchandising. I've been extremely impressed with the team that supports us and how they are truly invested in our success.
RetailNext is a critical partner for our stores across the GCC. Their accurate measurement of in-store shopper behavior helps us deliver the best service by giving us the data we need to staff our stores accordingly and to measure performance across all of our locations. This data is critical to driving the best operational and marketing programs for our business.