Products

Shopper Journey

The most powerful tool in the market for analyzing customer journeys.

Intuitive

Say goodbye to unwieldy Windows apps. Fast, easy-to-use, browser and mobile interfaces get you up and running in no time.

Purpose-built

The RetailNext system was built from the ground-up in partnership with leading retailers around the globe.

Transparent

Priced per camera per month. No hidden per-user fee, reporting fee, API fee, or anything else.

Actionable

Auroras capture millions of data points a day for customer journeys in each of your stores, and can talk to each other to build a single view of each shopper journey. You can analyze this data right within the user interface or use the API for analysis by your data science team.

Interior traffic & dwells: Get visibility into shopper traffic and dwell patterns within your store.

Zone traversal: Understand how shoppers move through the various areas of your store as part of their journey.

Animations: Filter specific visits of interest and view animations of the entire customer journey.

Kinetic maps: View heatmaps of areas of high and low shopper activity.

Advanced segmentation

Segment your shopper data to zero-in on the in-store behavior of specific shopper profiles.

Purchaser vs non-purchaser: Analyze shopper journeys by segmenting shoppers into purchasers and non-purchasers.

Shopper vs staff: Get insights into when, where, and how long shoppers interact with your associates, and how this impacts purchase behavior.

Demographics: The AI-based demographics engine anonymously segments your shoppers by gender and age group.

Retail consulting

Need help interpreting and actioning the data? Or require advanced, custom insights into your environment? Our team of retail experts and data scientists are ready to help.

Custom integrations: Our data scientists can link up data from the RetailNext system with 3rd party data to create unique insights customized to your environment.

Benchmarking: Understand how your stores are performing relative to your peers in the industry.

Partnership: Our consulting team values deep partnership with our retail clients to provide data, reporting, and actions tailored to your needs.

  • As we continue to invest in data-driven decision making, having visibility into the in-store customer shopping journey is critical. RetailNext has been a great partner to us, and we believe this level of insight is only the beginning in understanding traffic and shopping patterns in our locations.

    Marc Mastronardi
    Chief Store Officer
    Macy's
    1/8
    Marc Mastronardi
    Chief Store Officer
    Macy's
    1/8
  • We did an extensive evaluation of all of the technologies that measure shopper journeys in-store and RetailNext stood out as the most accurate, the most complete and the most innovative. With RetailNext we are truly able to understand the full path of shoppers inside of our stores and their dashboard allows us easy access to the metrics that matter.

    Anonymous
    Business Analysis Manager
    Large US Cellphone Provider
    2/8
    Anonymous
    Business Analysis Manager
    Large US Cellphone Provider
    2/8
  • RetailNext has helped evolve how we think about our stores at Calvin Klein and we think of them as an extension of our own team. Their robust shopper journey data gives our analytics team a much clearer view into what is happening in our stores, giving us e-commerce style analytics across store layout, marketing, product assortment, and more.

    Darren Bowden
    Vice President, Store Operations
    Calvin Klein
    3/8
    Darren Bowden
    Vice President, Store Operations
    Calvin Klein
    3/8
  • RetailNext is a critical partner for our stores across the GCC. Their accurate measurement of in-store shopper behavior helps us deliver the best service by giving us the data we need to staff our stores accordingly and to measure performance across all of our locations. This data is critical to driving the best operational and marketing programs for our business.

    Ayman Beydoun
    Chief Operating Officer
    BFL Group
    4/8
    Ayman Beydoun
    Chief Operating Officer
    BFL Group
    4/8
  • When our business partners ask questions like "what kind of displays work best", we always turn to RetailNext. The actionable data is limitless. RetailNext delivers the most accurate, most robust metrics for entrance traffic and their ability to understand the full path of a shopper is unrivaled. I really value their partnership and look forward to expanding our capabilities with them at On-Running.

    Jonathan Jimenez
    Retail Technology Project Manager
    On Running
    5/8
    Jonathan Jimenez
    Retail Technology Project Manager
    On Running
    5/8
  • Over the past few years, RetailNext has been instrumental in helping me, as CEO, drive a performance-based culture throughout my organization. The insights and data generated by RetailNext have become indispensable to providing a data-based approach to delighting our customers, improving the efficiency of our marketing programs and simplifying decision making; on anything from staffing, to store layouts and merchandising. I've been extremely impressed with the team that supports us and how they are truly invested in our success.

    Damian Hall
    CEO
    Tanaka Megane
    6/8
    Damian Hall
    CEO
    Tanaka Megane
    6/8
  • RetailNext's advanced suite of shopper journey analytics, covering the full path of a shopper in-store, delivers deep insights into how customers shop and interact with our product, fixtures, and in-store technology. This technology allows us to continually test, measure and optimize our business in near real-time. RetailNext has been great to work with as we have rolled out their technology and we look forward to our continued partnership.

    Adolfo Rodríguez
    VP, Global Retail Operations
    The Estée Lauder Companies
    7/8
    Adolfo Rodríguez
    VP, Global Retail Operations
    The Estée Lauder Companies
    7/8
  • Partnering with RetailNext has allowed us to gain deep insights into our in-store customer. The data has enabled us to reshape the retail experience around how people want to shop. Listening to our customers is the top priority at Kendra Scott, and RetailNext has supplied a strong foundation for us to enhance our retail locations as we continue to grow.

    Ben Jackson
    Emerging Technology and Innovation Strategy Consultant
    Kendra Scott
    8/8
    Ben Jackson
    Emerging Technology and Innovation Strategy Consultant
    Kendra Scott
    8/8

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