Optimize store layout by understanding how shoppers navigate and engage through the store.
Test new store concepts and initiatives prior to rollout.
Complete shopper journey
Measure individual and aggregate shopper journeys with full path analysis. Gain insight into how each shopper is navigating the store and engaging with products and fixtures. Understand the drivers of category performance.
Understand how shoppers are engaging with specific zones of the store, with KPIs like exposure and dwell.
Leverage data to optimize fitting rooms and service areas, and to plan recovery activities.
As we continue to invest in data-driven decision making, having visibility into the in-store customer shopping journey is critical. RetailNext has been a great partner to us, and we believe this level of insight is only the beginning in understanding traffic and shopping patterns in our locations.
We did an extensive evaluation of all of the technologies that measure shopper journeys in-store and RetailNext stood out as the most accurate, the most complete and the most innovative. With RetailNext we are truly able to understand the full path of shoppers inside of our stores and their dashboard allows us easy access to the metrics that matter.
RetailNext's advanced suite of shopper journey analytics, covering the full path of a shopper in-store, delivers deep insights into how customers shop and interact with our product, fixtures, and in-store technology. This technology allows us to continually test, measure and optimize our business in near real-time. RetailNext has been great to work with as we have rolled out their technology and we look forward to our continued partnership.
RetailNext has helped evolve how we think about our stores at Calvin Klein and we think of them as an extension of our own team. Their robust shopper journey data gives our analytics team a much clearer view into what is happening in our stores, giving us e-commerce style analytics across store layout, marketing, product assortment, and more.
Over the past few years, RetailNext has been instrumental in helping me, as CEO, drive a performance-based culture throughout my organization. The insights and data generated by RetailNext have become indispensable to providing a data-based approach to delighting our customers, improving the efficiency of our marketing programs and simplifying decision making; on anything from staffing, to store layouts and merchandising. I've been extremely impressed with the team that supports us and how they are truly invested in our success.
When our business partners ask questions like "what kind of displays work best", we always turn to RetailNext. The actionable data is limitless. RetailNext delivers the most accurate, most robust metrics for entrance traffic and their ability to understand the full path of a shopper is unrivaled. I really value their partnership and look forward to expanding our capabilities with them at On-Running.
When we started opening stores, we needed data to drive the same kind of performance we had on our digital channels. RetailNext was recommended by one of our advisors and the partnership has been incredible. The measurement of brick and mortar is key to our business as we continue to grow and open new stores.
Aug 17, 2021
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