Store Design
Optimize store layout by understanding how shoppers navigate and engage through the store.
Test new store concepts and initiatives prior to rollout.
Complete shopper journey
Measure individual and aggregate shopper journeys with full path analysis. Gain insight into how each shopper is navigating the store and engaging with products and fixtures. Understand the drivers of category performance.
In-store engagement
Understand how shoppers are engaging with specific zones of the store, with KPIs like exposure and dwell.
Leverage data to optimize fitting rooms and service areas, and to plan recovery activities.
Shopper segmentation
Segment store visitors and their paths by gender and age group, and understand the shopping and purchase behavior by demographic segment.
Store layout optimization
Test new initiatives by measuring how specific changes, such as store design, layout, and merchandising changes, impact shopper behavior and the bottom line.