Resources
By Emma Miller
As the retail market constantly evolves and expands, keeping track of trends conducting regular market research pays off in the long run, resulting in better conversion rates and a higher ROI.
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For retailers looking to stay ahead of the game, they need to continuously look at ways to improve shopping experiences and attract today’s newly empowered shoppers, and hosting a killer in-store event is just one way of creating a meaningful and lasting impression.
Read moreBy Ray Hartjen
The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of September 2017.
Read moreBy Nick Rojas
Listening to your customers, quickly addressing questions and concerns, and using personal, home-grown and down-to-earth content ensures you have a social media presence that drives local customers to your shop.
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Given a strong foundation of soft skills, a positive attitude, and a tendency to be proactive, you can train and develop associates with the product knowledge, store operation procedures and service standards to build a high performing team that differentiates your store with its shopper service.
Read moreBy Alison Choe
For those willing to look, China’s thriving retail scene provides meaningful insights to draw upon in creatively redesigning physical spaces to deliver better shopping experiences.
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There is value in targeting and developing journeys on common attributes, but the nature of shopping has changed because shoppers have changed, and make no mistake about it – retailers who do not engage shoppers in every possible conversion channel at every possible stage will fail.
Read moreBy Tony Solomon
Appealing to shoppers’ visual senses is one of most effective tactics you can deploy to boost sales, and a few visual merchandising tips is all you need to start making an immediate impact
Read moreBy Ray Hartjen
When done properly, pop-up shops deliver long-lasting, long-term brand experiences, and they afford the opportunity to engage potential customers in a manner that leaves a lasting impression.
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Opening a brick-and-mortar store can be an intimidating process, but a handful of simple considerations can go a long way to setting you and your brand up for success.
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