Resources
By Julia Henry
Customer experience doesn’t end once an online shopper hits ‘purchase.’ So, Julia Henry, post-purchase manager at parcelLab, asks, “Why do so many companies hand post-purchase communication over to their logistics partner?”
Read moreBy Ray Hartjen
The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of September 2018.
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As no business grows without the help and support of others, networking must be a key part of your growth strategy, and by using 10 easy tips here, you can get the most out of your efforts and prove yourself to be a valuable asset to your professional network.
Read moreBy Tom Jager
For retail managers, constant self-development is critical because the stakes have never been higher for the brands they represent, and a critical few points of learning emphases can greatly impact your ability to contribute.
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Geofencing utilizes location data to establish virtual ‘territories,’ and when physical retailers use such tactics to push value-added, relevant, location-specific messages to shoppers, they can dramatically impact the overall shopper experience.
Read moreBy Jug Babic
As popularized by the software industry, Agile Project Management (APM) is an iterative approach to planning and guiding project processes, and its guiding principles lend themselves perfectly to almost any complex retail project.
Read moreBy Alison Choe
In today’s retail world, it’s difficult to effectively sell and build relationships with customers. However, keeping in mind approaches such as reframing the sales process to focus on the shopper and engaging with informed shoppers can help reduce challenges when selling to shoppers.
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Augmented Reality (AR) is a fun and helpful technology allowing shoppers to better decide if a product fully suits their needs, and savvy retailers are wasting no time in develop applications to greatly facilitate today’s new shopping journeys.
Read moreBy Lauren Bitar
In the hurried race to be the next retail ‘unicorn,’ what’s wrong with operating a small, profitable brand that allows founders to create on their own terms while listening to their shoppers, not their financiers?
Read moreBy Donna Moores
When selling and marketing teams come together in a collaborative, coordinated manner and focus on common goals, the resulting synergy is much greater than the sum of the parts and the retail business – and its shoppers – reap the benefits.
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