Resources
Enhanced shopper experiences is everything for a retail business and with Wi-Fi marketing you can provide a valuable service to shoppers while gaining useful and unique data that helps your business grow.
Read moreBy Can Ozdoruk
In 2020, retailers will move beyond artificial intelligence (AI) pilots and AI adoption will start to take off across the sector.
Read moreBy Becky Holton
It’s important for stores to embrace technology solutions, and by introducing technology in the way products are offered to shoppers, unexpected advantages can be quickly revealed.
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We’re in the 4th quarter of 2019, and you know what that means — some of the year’s top holidays — Thanksgiving, Hanukkah and Christmas. But, as the years go by, it’s become increasingly difficult to push through the clutter and attract the modern day holiday shopper. Now more than ever retailers need to invest in the right merchandising techniques in order to stand out from the crowd.
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Once your brand and stores revolve around your target demographic, you can create lasting first impressions that will result in loyal customers and a sustainable competitive advantage.
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Black Friday is a huge opportunity for retailers, and ensuring your site and stores are optimized for mobile users and organized for the holiday can help secure your audience of shoppers and keep them from navigating away or getting overwhelmed.
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Multichannel and omnichannel are the most effective retailing models available, but they’re rather complex models that requires a lot of work, and to achieve their full potential, you should make the practice as centralized as possible, allowing you to track the state of your business, inventory and marketing performance in real-time.
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Understanding the root of your shopper’s dissatisfaction, whether it’s feeling ignored, cheated, or not being able to find what they want, allows you to choose the proper techniques to solve for the challenge, improving your shopper’s satisfaction, your own job satisfaction and the reputation of your brand.
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JCPenney’s new lab store is worth a visit and could be a model for future success, if time is on their side.
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The latest edition of the RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of October 2019 (October 6 through November 2 on the industry’s 4-5-4 calendar).
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