Resources
By Gemma Ing
As Gen Z begins to dominate the consumer landscape, brands and their marketing teams must learn to communicate in new ways – snappy, authentic, meaningful and endorsed by the people and causes the audience cares about and can relate to.
Read moreBy Ray Hartjen
The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of July 2018.
Read moreBy Emily Watts
Aside from your website, it’s necessary to identify the most promising complementary online selling channels for your retail business, and as they tend to be similar to one degree or another, it’s important to carefully choose the right portfolio of channels to boost your company’s competitiveness.
Read moreBy Ray Hartjen
While many are still enjoying summer and retailers are working through back-to-school, now is the time to plan for a successful holiday season – how prepared are you?
Read moreBy Ray Hartjen
The holiday season represents opportunity for retailers, and the time is now to prepare to capture your share. It’s never been less about product and more about experience than now, and your holiday staff can make all the difference in creating a happy holiday for your shoppers and your brand.
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Online or offline, today’s shoppers look for friction-free shopping experiences, heavy on ease and convenience, and light on pain points like standing in line. A few best practices make e-commerce stores effective, and those same principles can be applied to brick-and-mortar stores as well.
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People are emotional. They make a lot of their decisions, including purchases, emotionally, and they often build their relationships based […]
Read moreBy Brenda Berg
With the increasing amount of e-commerce resources available, retail brands should have little problem creating excellent e-commerce channels even on small budgets.
Read moreBy Ray Hartjen
What’s more challenging than the start to 2018? How about the holiday season and end of 2018! Make your plans to attend the August 9 webinar, “Preparing for Holiday 2018,” to learn how to make retail’s most critical season the most wonderful time of the year.
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Amazon’s Prime Day 2018 once again set records and effectively turned mid-July into a mini holiday shopping season, and while other online retailers benefited from countermeasure promotions, it was much ado about nothing for most brick-and-mortar stores.
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