Resources
By Susan Saurel
A regularly updated blog can be a tremendous asset to your retailing business, driving shopper traffic to your site and subsequently your stores, building brand identity, and promoting long-term customer relationships.
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With so much of your brand success depending on internal communication, it’s something you simply can’t ignore, and with the advent of the internet and the surge in smart devices, equipping your employees with web-based technology has become a significant ingredient to strengthen internal communication in retail’s increasingly tech-driven world.
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Effective inventory management is an important part of any retail business, allowing brands to protect cash flow and profit margins, and keep any losses to a minimum.
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The shadow of Amazon gets cast over much of the retail industry, but savvy retailers should view the giant’s success as an opportunity, adopting practices that work for their brands while avoiding those that are proving to be problematic.
Read moreBy Mike Austin
For retailers and retail marketers, there are a great many strategies, tools, and techniques to help promote your brand, connect and engage with shoppers, and keep them coming back for more.
Read moreBy Alison Choe
As today’s consumers are more aware of the impact of their purchasing decisions, they seek to support eco-friendly businesses, including those who strive to be zero waste. As such, retailers have a large opportunity to attract shoppers through transparent sustainable practices.
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The shopper experience makes a world of difference in retail, and by combining both online and offline customer data, you can improve the shopper experience, increase sales and win new customers at the same time.
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As the competitive retail market continues to evolve to meet the wants and needs of shoppers, engaging marketing has become absolutely critical, and seven steps should be factored into the formulation of your strategic marketing plans.
Read moreBy Ray Hartjen
The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of August 2019.
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Every retailer will receive some bad reviews – you simply can’t please everyone. But, how you choose to deal with them will determine whether they’re an asset or not.
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