Resources
Understanding the root of your shopper’s dissatisfaction, whether it’s feeling ignored, cheated, or not being able to find what they want, allows you to choose the proper techniques to solve for the challenge, improving your shopper’s satisfaction, your own job satisfaction and the reputation of your brand.
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JCPenney’s new lab store is worth a visit and could be a model for future success, if time is on their side.
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The latest edition of the RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of October 2019 (October 6 through November 2 on the industry’s 4-5-4 calendar).
Read moreBy Mohammed Ali
Retail has always been a rough and tumble business and it’s not getting any easier. But, ten simple rules can help you get to the top and keep you there.
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With millennials – or any other shopper generation you’re trying to reach – make your experience a personal one by knowing who they are and what they enjoy, and tailor your marketing messages and media with that in mind.
Read moreBy Robert Press
In today’s connected shopper journey, retail sales associates are key drivers for success of physical retail, and ensuring their ongoing success and productivity are key in creating a sustainable competitive advantage.
Read moreBy Alison Choe
Shoppers are increasingly valuing customer-friendly policies for returns and refunds, and in order to meet shoppers’ needs, retailers need to carefully consider their return and refund policies in order to optimize the customer experience while balancing costs.
Read moreBy Nick Rojas
Mobile devices and platforms continue to take more prominent roles in the daily lives of your shoppers and customers, so it’s important for retailers to know how to strategize and adapt to the growing power of mobile marketing and engagement.
Read moreBy Ray Hartjen
Viewing the store – every store – as a learning lab helps brands uncover critical shopper insights and, in turn, better design their deliveries of the ultimate connected shopping experience.
Read moreBy Alison Choe
As shopper expectations of holiday shopping evolve, retailers need to ensure they are meeting shopper needs by providing seamless and curated experiences, all while protecting the bottom line.
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