Resources
By Ray Hartjen
The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of July 2019.
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Whether your brand is relatively new or well-established, building valuable customer loyalty requires integrating online and offline touchpoints to provide seamless experiences for your shoppers.
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Attracting shopper traffic is one thing, but converting shoppers into customers is quite another, and a handful of straightforward tips can benefit both your shoppers and your store.
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Email marketing affords shopper personalization and potentially sky-high returns, making it all-the-more worth it to implement, and eight easy email marketing tactics can help your brand reap the benefits of the most cost-effective marketing channel there is.
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Because you’re competing with a lot of brands to get the attention of the same shoppers, creating the perfect explainer video to promote your brand’s presence requires a lot of effort, patience and attention to detail – but it the end, it’s a quest that’s more than worth it!
Read moreBy Lucas Parker
As your retailing business grows, so do your responsibilities, but in the quest to expand a few critical business tactics can prove helpful in helping you drive and manage growth.
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Shoppers can view high resolution pictures of products on your website, but they come to the showrooms to experience and ‘get to know’ those products’ benefits, and attention to a few best practices can go a long way to converting a shopper into a customer.
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Nothing comes easy in retail, but the work and the results you try to achieve by leading your team towards high achievements shall reward you with a lot more opportunities, benefits and long-term stability, so start raising your personal and professional standards and start setting and executing your leadership goals now.
Read moreBy Derek Miller
By building the right safety net and weighing your options carefully, you can expand your retail brand to cover more territory, reach more shoppers and grow in value.
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Retailers are realizing that to succeed in today’s market they need to learn to manage unprecedented amounts of data and make on-the-fly pricing decisions, and technology is there to help them become more efficient and productive, and finally switch from mundane tasks to strategic thinking.
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