Resources
Instagram has quickly become a favorite social media channel for retailers to drive brand awareness and build brand partnerships. But with popularity comes competition, especially for aspiring Instagram influencers and businesses.
Read moreBy Luke Loftin
Whether just starting out or eyeing additional growth for an established brand, retail is a tough business in which to succeed. Here are ten financing tips to help you on your journey, regardless of the starting point.
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Location-based mobile marketing is a dynamic, fast-paced and potentially lucrative strategy improving the way retailers advertise and remain competitive in local communities, and 10 proven and trusted tips can help you deliver better retail performance.
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Customer reviews are now viewed as the ‘new backlinks’ as search engines factor them to a greater degree, and a few well-placed pro tips will spur your customers to leave positive reviews and greatly benefit your retailing business.
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Every retail display – from the storefront window to end caps, cash wraps and signage – has the power to increase shopper traffic and retail sales, and appealing to all of a shopper’s senses, not just vision, helps make the emotional connections that lead to increased shopper engagement.
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Marketing your retail store and driving shopper traffic is all well and good, but your efforts won’t amount to much if the shoppers you’ve worked so hard to attract don’t convert and spend.
Read moreBy Alex Jones
While opening a brick-and-mortar store is never a risk-free venture, expanding upon your core strategies with a few additional focus areas will create the foundation for a thriving retail business.
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Despite its age and OG status, email marketing remains effective and relevant, and following a few simple do’s and don’ts can help you drive increases in both shopper traffic and sales.
Read moreBy Luke Loftin
There’s no strict formula for how best to budget marketing expenses as each retail brand has its own specific challenges and strengths, but meticulous care and thought invested up front will bring greater returns over the short- and long-term.
Read moreBy Ray Hartjen
The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of July 2019.
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