The holiday season always brings out the best in retailers and merchandisers alike. It’s a magical time of year when window displays shine bright like diamonds and entire stores transform into winter wonderlands. However, these good looks don’t just appear; they take a good amount of time and effort from retailers.
To help you get started with your end-of-year merchandising, I’ve gathered five of my most favorite tips to make sure your holiday displays get off to the right start.
1 – Go green with more than Christmas trees
The trend of being eco-friendly is here to stay and increasing in popularity. Shoppers want to feel good about the gifts they’re buying, so highlighting the sustainability of your brand is appealing. Items that are organic, made from recycled materials, or locally produced will stick out amongst a crowd of mass-produced goods.
Holiday Tip – Use fabric offcuts, newspaper or recycled paper to wrap consumer goods. Consider using eco-friendly hemp string or twine to group items together. Invest in metal or copper wire instead of ribbons and/or bows.
2 – Decorate your store with gift cards
It’s not often retailers feature gift cards front and center in their stores. Usually they are an afterthought placed by cash registers for impulsive buyers. However, did you know, 63 percent of shoppers will purchase at least one gift card during the holiday season, according to research from the National Retail Federation?
Holiday tip – Place gift cards in more than one location throughout the store, such as window displays and fitting rooms. This can lead shoppers to purchase one in addition to the other items they intentionally came to buy.
3 – Avoid using the traditional green and red color scheme
The holidays are not exactly the time to get conservative about the look of your store. You want to stand out and you want everyone who walks within 100 feet of your store to notice you!
Going with the traditional green and red color scheme might not be the best solution especially if you know that everybody is doing it.
Holiday tip – If your store or business already has a recognizable color scheme, stick with it and accentuate it. Use more lighting in and around your store so that it’s more visible both during the day and at night.
4 – Don’t forget about holiday signs
In this day and age, it’s easy to get caught up in advanced marketing techniques while forgetting to put effort into the grassroots, tried-and-tested advertising methods that continue to work wonders.
Signs for example. Yes, signs.
Holiday tip – The best way to get holiday shoppers interested in your business locally is to make sure that they know about you. And the best way to do that is to get your name and logo to appear everywhere you can within your community. Make sure your store signs are attractive and easily noticed. Put interactive stands and banners outside your store to attract shoppers inside your store.
5 – Make technology the gift that keeps on giving
The retail landscape is changing; “smart” technology now plays a huge role in the customer shopping experience. More smart shelves, interactive fitting rooms, artificial intelligence, virtual reality and mobile payments are popping up in retail locations around the country, the National Retail Federation reported.
Holiday tip – Invest in one or several of these technologies to add value beyond the festive season.
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