5 Tips to Turn Your Instagram Posts into Purchases

Talitha Loftus
Talitha Loftus
Marketing Manager

Instagram has quickly become a favorite social media channel for retailers to drive brand awareness and build brand partnerships. But with popularity comes competition, especially for aspiring Instagram influencers and businesses.

So how can you make sure your retail business rises above the noise and takes the Instagram scene by storm?

In this post, I’ll take a look at five of the best ways to break through the Instagram clutter to attract more followers, drive engagement and spur online and in-store purchases.  

Tip 1: Start with a Instagram Business Account

First off, create a Instagram Business Account separate from your personal account, as this allows you to include call-to-action buttons to make your posts shoppable, track page performance and share brand ads.  


Image source: Meetedgar

Before you start:

  1. Confirm your market supports shoppable posts
  2. Make sure you have the latest version of the Instagram app
  3. Create a Instagram Business Account
  4. Develop a product catalog using Facebook
  5. Review your business profile and then tap done 


Source: JumperMedia

Tip 2: Tag your image

Next step, find a high quality product image that will be relatable to both your brand and audience. Once you’ve sourced your perfect picture, you can then proceed to tagging your image with a product name and price – take a look at the @Kowtowclothing example, below, to see how Instagram labels items. 


Source: Managergram

Tip 3: Tag your location

Today, many consumers have begun using Instagram in a similar way to Yelp – that is to search for local businesses. For example, you might be out and about in the mood for a certain kind of food, or looking for a specialty store, and instead of turning to Yelp or Google, you do a search on Instagram to find a local business that not only meets your needs but is trusted amongst your peers. Using the location feature on Instagram is just another way to help your customers find you.

How to Tag a Location on Instagram

  1. Tap “Add Location” on your Instagram app
  2. Search for your location
  3. Select it and post the photo

Tip 4: Use interactive captions

A picture may be worth a thousand words, but you are hugely mistaken if you think your Instagram captions are not as important as your pictures. That’s why it’s important to use your caption space wisely even if you only have a few followers. 

Put together a content strategy prior to posting, and look at alternative ways to engage with your audience such as using interesting facts or questions instead.

Source: Preview

Tip 5: Don’t forget about hashtags

Hashtags might not seem like much of a priority on the surface, but they remain one of the most important aspects of promoting your retail brand on Instagram. In fact, one Instagram hashtag averages 12.6 percent more engagement than posts without a hashtag. 

However, without a keen understanding of Instagram hashtags and how they work, they can become overkill pretty quickly. Instead of using dozens of hashtags on a single post and hoping for the best, you need a strategy for how you handle your tags. Including too many hashtags typically makes the post look like spam which will ultimately turn users away. 

But, what is optimal? 

Based on research, top-performing posts appear to follow the rule of “less is more.” 

Instead of using a ton of irrelevant hashtags make sure each tag is unique and relevant to your brand.


Source: SocialCaptain

Instagram is continuously reinventing itself and evolving. The app has grown to be much more than a simple photo sharing app. It offers many opportunities for brands to showcase their individuality and creativity.

These tips are very simple to implement. But when done correctly, they can increase your followers, boost engagement and drive online purchases. 

Join the #retail, #SmartStore and #ConnectedJourney conversations on Twitter @TalithaLoftus & @RetailNext, as well as at www.facebook.com/retailnext.