Are Shoppers Ready for Amazon Go? [INFOGRAPHIC]

Ray Hartjen
Ray Hartjen
Guest Contributor

Amazon Go is set to reinvent the retail shopping experience, not just in grocery, but across most all segments. So, as the industry busily prepares, are shoppers ready for it all?

When Amazon released its Amazon Go teaser in early December, it sent shock waves rippling through the retailing community – not just grocery, but all retail segments. It put the entire retail industry on warning that shopping paradigms are changing sooner rather than later, as consumers are simply demanding the most painful friction-points of their shopping journeys be eliminated.

Amazon Go is taking aim at one of the most frustrating aspects of grocery shopping, checking out and paying for your items. Face it: Over the past 15 years, if online e-commerce has taught us anything, it’s that we don’t have to stand in line. For anything. Ever.

Much has been written about the Amazon Go concept, including excellent posts by my colleagues Bridget Johns (Amazon Go – Time to Panic) and Arun Nair (The Tech Behind Concepts Like Amazon Go). We know that retail is readying itself. But, what about shoppers?

Recently, Shorr Packaging surveyed 1,000 Americans about the Amazon Go concept and how it relates to the grocery shopping experience they have always known. Their results, presented in the infographic below, are insightful and – in some cases – even a bit surprising.

How will Amazon Go affect your retail business?

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