Foot or front door traffic is important for brick-and-mortar retailers, as it represents opportunity in its purest form – opportunity to interact and engage with shoppers, expose them to a branded experience, and deliver value-added products and services.
But, before front door traffic comes capture rate, or the percentage of passersby that are lured into the store, and one of the biggest factors are a store’s windows and their displays. A store’s windows are its most valuable piece of real estate, and effective, compelling displays can greatly affect traffic through the front door. In many cases, it’s the “first moment of truth” for a physical store.
There is plenty of art and science related to window displays, and below is an infographic from ShutterCo that highlights seven brands who got their windows right.