Augmented Reality and How It Changes Online Shopping [INFOGRAPHIC]

Ray Hartjen
Ray Hartjen
Guest Contributor

Technology advancements continue to blur the distinction between digital and physical retail touchpoints, and one of the most promising technologies sure to get a lot of “air time” in 2017 will be augmented reality (AR).

Fresh off last week’s #NRF17, it’s clear that some of the coolest, trendiest IoT-powered smart store conversations in the coming year will center around Amazon Go, machine learning and deep learning, virtual reality (VR) and augmented reality (AR).

As my colleague Be’Anka Ashaolu wrote last summer, augmented reality in retail is here to stay. Not only does the technology offer up a more experiential shopping journey for mobile and other digital shoppers, it also directly addresses some of the biggest friction points for retailers themselves, particularly return rates of around 30 percent for online purchases.

In the short infographic from our friends at Augment, below, find out how augmented reality technologies will impact the way consumers shop online and buy, both online and in-store.

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