August Retail Performance Pulse: Dog Days of Summer Put Bite on Stores

Ray Hartjen
Ray Hartjen
Director, Marketing

The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of August 2018.

The current RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of August 2018 (August 5 through September 1 on the industry’s 4-5-4 calendar).

Download the Retail Performance Pulse for August 2018 store results.

In August, stores experienced a 5.2 percent drop in sales as measured year-over-year, on a 5.4 percent decline in shopper traffic, reversing a three-month trend of sales decreases of 3 percent or less. Conversion once again increased, rising 0.1 points, the 14th positive uptick in conversion that last 15 months. Average transaction value (ATV) dropped 1.3 percent however, it’s first decrease since March, and its impact was felt on shopper yield, which increased just 0.1 percent for the month.

Labor Day didn’t do much for physical retail. Although August 31, the Friday kicking off the long weekend, was the highest performing sales day of the month, Week 4 of the month as a whole suffered through some of the largest YoY declines in traffic, sales, ATV and shopper yield.

Geographically, the Northeast’s hot and wet month contributed to down results, and the Midwest region didn’t fare much better. Cooler summer conditions seemed to have a positive impact on the West region’s relatively strong results.

For a full reporting of physical store performance for the month of August 2018, please download your copy of the Retail Performance Pulse today.

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