Posts by Bridget Johns

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A year ago, like most people, if someone had told me that we would spend a year working from home, navigating the realities of distance learning and all other Covid realities, topped with no live customer or employee events I would have said, “There is no way. It’s not sustainable and there is no way that can be accomplished.” I also wouldn’t have believed that our selling teams would be able to find productive ways of closing new business and building relationships.

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Whereas a problematic data gap existed between shoppers’ digital and physical shopping journeys, RetailNext’s new Connected Journey product extension now delivers to retailers enhanced connected journey analytics, better insights on what marketing programs are driving traffic and conversion, and data to best connect personalized messaging to shoppers who desire it.

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