Posts by Talitha Loftus

By

Every retail display – from the storefront window to end caps, cash wraps and signage – has the power to increase shopper traffic and retail sales, and appealing to all of a shopper’s senses, not just vision, helps make the emotional connections that lead to increased shopper engagement.

Read more

By

Advanced analytics go beyond the front door and simple shopper traffic measures and allow for the stitching together of a shopper’s entire shopping journey, empowering retailers with accurate and precise data on which to create and deliver exceptional shopping experiences.

Read more

By

There is no doubt the retail landscape has changed, and long gone are the days where in-store decisions are based solely on “gut feel” or guesswork – now, more than ever, retailers in the apparel industry are leaning on advanced analytic tools to understand the complete path to purchase in order to make effective merchandising decisions.

Read more