Posts by Talitha Loftus

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There is no doubt the retail landscape has changed, and long gone are the days where in-store decisions are based solely on “gut feel” or guesswork – now, more than ever, retailers in the apparel industry are leaning on advanced analytic tools to understand the complete path to purchase in order to make effective merchandising decisions.

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Online or offline, today’s shoppers look for friction-free shopping experiences, heavy on ease and convenience, and light on pain points like standing in line. A few best practices make e-commerce stores effective, and those same principles can be applied to brick-and-mortar stores as well.

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