Retail’s Main Event: Brick & Mortar vs. Online

Ray Hartjen
Ray Hartjen
Guest Contributor

[infographic] It's tempting to pit brick-and-mortar stores and online ecommerce channels as rivals and adversaries in a bout for supremacy. But, as this Holiday season as shown, the real winner is when they come together in a single, seamless shopping experience.

Ding, Ding, Ding.

Ladies and gentlemen, now for retail’s main event of the evening.

In one corner, the undisputed, undefeated champion with a long, distinguished career, “The Veteran,” Brick-and-Mortar.

And in the other corner, the challenger, an up-and-coming youngster who has emerged as a serious contender, “The Kid,” online eCommerce. 

Who has the stuff of a great champion? Who will come out on top? Or, is there room for two champions fighting together, not each other?

And, now, for the tale of the tape, brought to you in infographic form from Whisbi