RetailNext

Comprehensive In-Store Analytics

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Category archive for Announcements

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Whereas a problematic data gap existed between shoppers’ digital and physical shopping journeys, RetailNext’s new Connected Journey product extension now delivers to retailers enhanced connected journey analytics, better insights on what marketing programs are driving traffic and conversion, and data to best connect personalized messaging to shoppers who desire it.

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The holiday season is representative of stressful hours, long lines, and ample opportunity. To maximize success, retailers must understand key market insights in order to fine tune or completely revamp promotional practices and shopper experience, and one of the largest initiatives to undertake will be driving mobile engagement.

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