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Comprehensive In-Store Analytics

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Category archive for Case studies

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The holiday season is representative of stressful hours, long lines, and ample opportunity. To maximize success, retailers must understand key market insights in order to fine tune or completely revamp promotional practices and shopper experience, and one of the largest initiatives to undertake will be driving mobile engagement.

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As shoppers have wrested control over their shopping experiences, retailers have been slow to respond and reinvent their long-held processes, resulting in a persistent and stubborn gap in perceptions and expectations between retailers and their shoppers.

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