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Category archive for Case studies
By Alex Salai
The holiday season is representative of stressful hours, long lines, and ample opportunity. To maximize success, retailers must understand key market insights in order to fine tune or completely revamp promotional practices and shopper experience, and one of the largest initiatives to undertake will be driving mobile engagement.
Read moreBy Alex Salai
With 162 organizations overseeing more than 3,200 retail stores across the United States and Canada, Goodwill Industries is making notable strides in becoming increasingly tech savvy and innovative despite the challenging retail environment.
Read moreBy Ray Hartjen
Technology has been poised to reinvent retail and the shopping experience, and the long-sought arrival of the IoT is finally disrupting the industry as it leaves its mark across stores in all sectors and segments.
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In retail, mobile is the name of the game, not only as a driver of e-commerce, but also as “the new front door of the store.” But, as with most marketing initiatives, it’s not acquisition that develops long-term value, but retention.
Read moreBy Ray Hartjen
If data is good for decision making, complete data is great for optimal decision making, and today’s trend of sensor fusion to integrate previously disparate data streams are empowering retailers to make the best decisions possible for their shoppers and their businesses.
Read moreBy Ray Hartjen
There’s no denying Amazon has changed the game of retail forever – check out this infographic on everything you need to know about Amazon and more, from ‘A’ to ‘Z.’
Read moreBy Ray Hartjen
Shoppers have changed their approach to shopping, and most retailers have been slow to catch up, leaving a disconnect between perceptions and expectations and real opportunities for improvement for stores.
Read moreBy Ray Hartjen
As shoppers have wrested control over their shopping experiences, retailers have been slow to respond and reinvent their long-held processes, resulting in a persistent and stubborn gap in perceptions and expectations between retailers and their shoppers.
Read moreBy Ray Hartjen
The use of gift cards has shifted from last-minute afterthought to the go-to gift for nearly every occasion or situation.
Read moreBy Ray Hartjen
Shoppers are increasingly utilizing mobile devices as their ‘tour guides’ when navigating through their circuitous, multichannel shopping journeys, and where once viewed as a potential threat, retailers are now realizing the full value of mobile deployment strategies.
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