RetailNext

Comprehensive In-Store Analytics

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Whereas a problematic data gap existed between shoppers’ digital and physical shopping journeys, RetailNext’s new Connected Journey product extension now delivers to retailers enhanced connected journey analytics, better insights on what marketing programs are driving traffic and conversion, and data to best connect personalized messaging to shoppers who desire it.

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One area of the seismic retail landscape that is rapidly evolving is the relationship between commercial property owners/managers and retailing brands, a once traditional relationship quickly being reformed into a retailing partnership with vested interests by all parties.

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