Category archive for Connected Journey

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Multichannel and omnichannel are the most effective retailing models available, but they’re rather complex models that requires a lot of work, and to achieve their full potential, you should make the practice as centralized as possible, allowing you to track the state of your business, inventory and marketing performance in real-time.

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Video marketing is a powerful tool, as its versatility and attention-grabbing format make it a fun and easy way to engage shoppers and promote brand awareness, and since shoppers of all ages are watching videos, retailers can use video to strengthen their brands while establishing and nurturing personal connections with their consumers.

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Digitally native, vertically integrated brands are making a huge impact on both shoppers and the overall retail landscape, and with their rapid growth, they are revealing shared best practices, processes and efficiencies that others can learn from, test, adapt and deploy.

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