Category archive for Core technology

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There is no doubt the retail landscape has changed, and long gone are the days where in-store decisions are based solely on “gut feel” or guesswork – now, more than ever, retailers in the apparel industry are leaning on advanced analytic tools to understand the complete path to purchase in order to make effective merchandising decisions.

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Whereas a problematic data gap existed between shoppers’ digital and physical shopping journeys, RetailNext’s new Connected Journey product extension now delivers to retailers enhanced connected journey analytics, better insights on what marketing programs are driving traffic and conversion, and data to best connect personalized messaging to shoppers who desire it.

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