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Comprehensive In-Store Analytics

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Category archive for Omnichannel

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Aside from your website, it’s necessary to identify the most promising complementary online selling channels for your retail business, and as they tend to be similar to one degree or another, it’s important to carefully choose the right portfolio of channels to boost your company’s competitiveness.

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Online or offline, today’s shoppers look for friction-free shopping experiences, heavy on ease and convenience, and light on pain points like standing in line. A few best practices make e-commerce stores effective, and those same principles can be applied to brick-and-mortar stores as well.

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