RetailNext

Comprehensive In-Store Analytics

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Category archive for Omnichannel

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Whereas a problematic data gap existed between shoppers’ digital and physical shopping journeys, RetailNext’s new Connected Journey product extension now delivers to retailers enhanced connected journey analytics, better insights on what marketing programs are driving traffic and conversion, and data to best connect personalized messaging to shoppers who desire it.

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Aside from your website, it’s necessary to identify the most promising complementary online selling channels for your retail business, and as they tend to be similar to one degree or another, it’s important to carefully choose the right portfolio of channels to boost your company’s competitiveness.

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Online or offline, today’s shoppers look for friction-free shopping experiences, heavy on ease and convenience, and light on pain points like standing in line. A few best practices make e-commerce stores effective, and those same principles can be applied to brick-and-mortar stores as well.

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