Resources
Category archive for Retail IoT
By Alison Choe
From AI to VR to IoT, these buzzword acronyms were featured at this year’s NRF Big Show. But beyond the jargon, the show delved into practical ways for retailers to take on the transformation of the industry.
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Whereas a problematic data gap existed between shoppers’ digital and physical shopping journeys, RetailNext’s new Connected Journey product extension now delivers to retailers enhanced connected journey analytics, better insights on what marketing programs are driving traffic and conversion, and data to best connect personalized messaging to shoppers who desire it.
Read moreBy Kevin Connor
Choosing the right internet service provider for your store is an important consideration, as poor quality service and accessibility can cause catastrophic interruptions of shopper service, sales and regular business activities.
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Retail is being transformed by automation paired with deep learning and other advanced technologies, and the changes are pleasing shoppers and shopkeepers alike.
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Before the holidays sneak up on you, it’s important to legitimize your brand and your e-commerce site just as you did for your brick-and-mortar stores, and a critical few ideas create trust among consumers while building a brand shoppers will come back to well after the holidays are over.
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Geofencing utilizes location data to establish virtual ‘territories,’ and when physical retailers use such tactics to push value-added, relevant, location-specific messages to shoppers, they can dramatically impact the overall shopper experience.
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Online or offline, today’s shoppers look for friction-free shopping experiences, heavy on ease and convenience, and light on pain points like standing in line. A few best practices make e-commerce stores effective, and those same principles can be applied to brick-and-mortar stores as well.
Read moreBy Ryan Bronson
There is no doubt that technology has changed the way we do a lot of things, and many apps have recently been developed to help us seamlessly run retail businesses, and, of course, increase sales.
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You’d be hard-pressed to find any successful retailer not using automation in some form, and whether it’s brick-and-mortar, e-commerce or a blend of the two, new advances are freeing up retailers’ resources to better the shopping experience.
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With the effective use of social media, retailers have the power to build brand awareness, customer loyalty and – most importantly – trust with shoppers, and those ultimately lead to increases in in-store sales.
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