Resources
Category archive for Retail IoT
By Samuel Alfie
IoT will radically transform the retail industry in the coming years, enabling retailers to design and deliver better in-store experiences, friction-free shopping journeys and targeted, personalized campaigns.
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There was a time not long ago when commercial emails were considered spam, but email now has become one of the most acceptable place to receive marketing messages from businesses, and if your retail business is not deploying email marketing yet, you’re probably missing out.
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Just as shopper metrics are critical for your brick-and-mortar stores, metrics for your digital channels will help you identify strengths to further leverage and opportunities for ongoing continuous improvement.
Read moreBy Nick Rojas
Fully realizing the potential of data in retail not only delivers an improved shopper experience but also allows you to identify and predict upcoming industry trends, allowing you to operate your business proactively and continue to improve upon your products, services, and value, directly based on your own shoppers’ input and actions.
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Retailers have several platforms to facilitate in-store and in-mall navigation, and augmented reality (AR) is rapidly changing the game and providing multiple benefits to shoppers and brands alike.
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Enhanced shopper experiences is everything for a retail business and with Wi-Fi marketing you can provide a valuable service to shoppers while gaining useful and unique data that helps your business grow.
Read moreBy Can Ozdoruk
In 2020, retailers will move beyond artificial intelligence (AI) pilots and AI adoption will start to take off across the sector.
Read moreBy Ray Hartjen
Viewing the store – every store – as a learning lab helps brands uncover critical shopper insights and, in turn, better design their deliveries of the ultimate connected shopping experience.
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Retailers are realizing that to succeed in today’s market they need to learn to manage unprecedented amounts of data and make on-the-fly pricing decisions, and technology is there to help them become more efficient and productive, and finally switch from mundane tasks to strategic thinking.
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Advanced analytics go beyond the front door and simple shopper traffic measures and allow for the stitching together of a shopper’s entire shopping journey, empowering retailers with accurate and precise data on which to create and deliver exceptional shopping experiences.
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