Resources
Category archive for Retail IoT
Digitally native, vertically integrated brands are making a huge impact on both shoppers and the overall retail landscape, and with their rapid growth, they are revealing shared best practices, processes and efficiencies that others can learn from, test, adapt and deploy.
Read moreBy George Shaw
In retail, there is a growing stockpile of raw data and more sensors are being added to brick-and-mortar stores every day, and it’s now up to the technology community to build on this dataset to revolutionize the way stores operate.
Read moreBy Lisa Cook
For global brands, an often perplexing challenge is deploying technology efficiently and effective across all global regions, but a critical few best practices will ensure your processes are both success and repeatable.
Read moreBy Kirsten Pike
The ‘only constant in retail is change,’ and understanding shoppers’ evolving needs and the quickly changing technology trends of the industry will allow retailers to grow in 2019 and beyond.
Read moreBy Alison Choe
From AI to VR to IoT, these buzzword acronyms were featured at this year’s NRF Big Show. But beyond the jargon, the show delved into practical ways for retailers to take on the transformation of the industry.
Read more
Whereas a problematic data gap existed between shoppers’ digital and physical shopping journeys, RetailNext’s new Connected Journey product extension now delivers to retailers enhanced connected journey analytics, better insights on what marketing programs are driving traffic and conversion, and data to best connect personalized messaging to shoppers who desire it.
Read moreBy Kevin Connor
Choosing the right internet service provider for your store is an important consideration, as poor quality service and accessibility can cause catastrophic interruptions of shopper service, sales and regular business activities.
Read more
Retail is being transformed by automation paired with deep learning and other advanced technologies, and the changes are pleasing shoppers and shopkeepers alike.
Read more
Before the holidays sneak up on you, it’s important to legitimize your brand and your e-commerce site just as you did for your brick-and-mortar stores, and a critical few ideas create trust among consumers while building a brand shoppers will come back to well after the holidays are over.
Read more
Geofencing utilizes location data to establish virtual ‘territories,’ and when physical retailers use such tactics to push value-added, relevant, location-specific messages to shoppers, they can dramatically impact the overall shopper experience.
Read more