RetailNext

Comprehensive In-Store Analytics

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Category archive for Retail IoT

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Whereas a problematic data gap existed between shoppers’ digital and physical shopping journeys, RetailNext’s new Connected Journey product extension now delivers to retailers enhanced connected journey analytics, better insights on what marketing programs are driving traffic and conversion, and data to best connect personalized messaging to shoppers who desire it.

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Before the holidays sneak up on you, it’s important to legitimize your brand and your e-commerce site just as you did for your brick-and-mortar stores, and a critical few ideas create trust among consumers while building a brand shoppers will come back to well after the holidays are over.

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Online or offline, today’s shoppers look for friction-free shopping experiences, heavy on ease and convenience, and light on pain points like standing in line. A few best practices make e-commerce stores effective, and those same principles can be applied to brick-and-mortar stores as well.

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