Resources
Category archive for Retail IoT
Online or offline, today’s shoppers look for friction-free shopping experiences, heavy on ease and convenience, and light on pain points like standing in line. A few best practices make e-commerce stores effective, and those same principles can be applied to brick-and-mortar stores as well.
Read moreBy Ryan Bronson
There is no doubt that technology has changed the way we do a lot of things, and many apps have recently been developed to help us seamlessly run retail businesses, and, of course, increase sales.
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You’d be hard-pressed to find any successful retailer not using automation in some form, and whether it’s brick-and-mortar, e-commerce or a blend of the two, new advances are freeing up retailers’ resources to better the shopping experience.
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With the effective use of social media, retailers have the power to build brand awareness, customer loyalty and – most importantly – trust with shoppers, and those ultimately lead to increases in in-store sales.
Read moreBy Emma Miller
Pop-up shops are excellent tools for promoting your brand, but to work you need to develop a dedicated marketing strategy for driving traffic and supporting your overall marketing efforts.
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Amazon set out to eliminate the primary friction point of convenience stores, that being they aren’t exactly that convenient if there’s more than one other shopper in the store, and with Amazon Go, they deliver in spades.
Read moreBy Ray Hartjen
Shopper traffic counts are critical for optimizing store operations and shopper service, but it’s all for naught, literally, if shopper traffic counts are not accurate, precise and reliable.
Read moreBy Ray Hartjen
Increasing sales is the common “what” among all retailers, but the “how” can be elusive, particularly if stores don’t accurately calculate the most fundamental shopping metric, shopper traffic.
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New technologies continue to transform retail in unexpected ways, from automated shopping carts to 3D foot scanners. There’s no doubt, retail disruption has a new direction.
Read moreBy Ray Hartjen
Loss Prevention remains a critical function in retail, with shrinkage now accountable for 1.5 percent of total sales. With a few critical LP tactics though, brands can mitigate risks and recover costs.
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