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Category archive for Retail IoT

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Before the holidays sneak up on you, it’s important to legitimize your brand and your e-commerce site just as you did for your brick-and-mortar stores, and a critical few ideas create trust among consumers while building a brand shoppers will come back to well after the holidays are over.

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Online or offline, today’s shoppers look for friction-free shopping experiences, heavy on ease and convenience, and light on pain points like standing in line. A few best practices make e-commerce stores effective, and those same principles can be applied to brick-and-mortar stores as well.

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