Resources
Category archive for Retail
Retailers who deliver exceptional in-store experiences and have a solid online presences – and understand how to leverage both to drive shopper traffic to their stores – can garner as much consumer attention as any e-commerce enterprise.
Read moreBy Joyce Chou
The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of September 2019.
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Video marketing is a powerful tool, as its versatility and attention-grabbing format make it a fun and easy way to engage shoppers and promote brand awareness, and since shoppers of all ages are watching videos, retailers can use video to strengthen their brands while establishing and nurturing personal connections with their consumers.
Read moreBy Susan Saurel
A regularly updated blog can be a tremendous asset to your retailing business, driving shopper traffic to your site and subsequently your stores, building brand identity, and promoting long-term customer relationships.
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With so much of your brand success depending on internal communication, it’s something you simply can’t ignore, and with the advent of the internet and the surge in smart devices, equipping your employees with web-based technology has become a significant ingredient to strengthen internal communication in retail’s increasingly tech-driven world.
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Effective inventory management is an important part of any retail business, allowing brands to protect cash flow and profit margins, and keep any losses to a minimum.
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The shadow of Amazon gets cast over much of the retail industry, but savvy retailers should view the giant’s success as an opportunity, adopting practices that work for their brands while avoiding those that are proving to be problematic.
Read moreBy Mike Austin
For retailers and retail marketers, there are a great many strategies, tools, and techniques to help promote your brand, connect and engage with shoppers, and keep them coming back for more.
Read moreBy Alison Choe
As today’s consumers are more aware of the impact of their purchasing decisions, they seek to support eco-friendly businesses, including those who strive to be zero waste. As such, retailers have a large opportunity to attract shoppers through transparent sustainable practices.
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The shopper experience makes a world of difference in retail, and by combining both online and offline customer data, you can improve the shopper experience, increase sales and win new customers at the same time.
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