Category archive for Retail

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It’s apparent retail cannot price its way into the black, so a focus on communication and collaboration efficiencies are needed to optimize the product experience, and when systems let brands, distributors and retailers speak like members of the same team, the industry will truly have the tools to provide shoppers the experiences that push them to choose to spend a day at the shops.

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Digitally native, vertically integrated brands are making a huge impact on both shoppers and the overall retail landscape, and with their rapid growth, they are revealing shared best practices, processes and efficiencies that others can learn from, test, adapt and deploy.

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CRM systems have come a long way from being relatively simple contact databases to resources where retailers can now utilize CRM software to create insightful databases of customer interactions and detailed information that opens the doors to a number of benefits, from pointing your marketing efforts in the right direction to comprehensively adjusting your retail strategies.

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