Resources
Category archive for Retail
From implementing an omnichannel marketing infrastructure to honing your brand’s digital messaging, digital marketing can make a huge difference for your retail store’s top and bottom lines.
Read moreBy Stevie Nicks
With a few key employee engagement tips, you can get your store associates working with more passion, determination and resilience, keeping them around for longer and ensuring they produce better results for your brand and its shoppers.
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Retailers have several platforms to facilitate in-store and in-mall navigation, and augmented reality (AR) is rapidly changing the game and providing multiple benefits to shoppers and brands alike.
Read moreBy Ray Hartjen
The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of December 2019.
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Product configurators offer shopper-centric solutions for brands that offer products that can be highly customizable but don’t yet have mechanisms for shoppers to visualize the items they’re looking at.
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Blogging is a relatively easy way to connect with shoppers, and done right can build an advantage over your competition, paying dividends over the short- and long-term.
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Figuring out what is the best social platform for your brand and developing a thoughtful approach to reaching its audience is a must, but developing will take a thoughtful strategy, hard work and most importantly, patience.
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Effective brands have strong identities shoppers relate to, and much of this is driven by a deep understanding of psychology – requiring brand marketers to develop the ability to make mental and emotional connections with shoppers in order to stand out from the crowd.
Read moreBy Nick Rojas
Lifting your retail business to the next level can be challenging, but focusing on a critical few key elements each with a large impact will make the process easier.
Read moreBy Becky Holton
Present-day POS systems offer a wide array of different features and functionalities that enhance sales, customer and product management, as well as facilitate and automate administrative tasks.
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