Resources
Category archive for Retail
Email is a well-established platform that still works for a variety of communications, and a few well-practiced tips can keep you and your brand on top of the email game.
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Finding your store online is one thing, but finding your physical location can be quite another, and a handful of strategies can help eliminate a lot of shopper frustration.
Read moreBy Ray Hartjen
The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of June 2018.
Read moreBy Jason Luther
Cloud computing with continuous software upgrades is certainly a departure from more traditional software delivery models, but the leading-edge approach maximizes benefits to customers and end users while minimizing any potential drawbacks.
Read moreBy Alison Choe
By understanding shoppers’ priorities and behavior styles, sales associates – and by proxy, your retail business – are better able to relate and manage conflict in those rather thorny situations that so often pop up in the course of doing business at retail.
Read moreBy Ryan Bronson
There is no doubt that technology has changed the way we do a lot of things, and many apps have recently been developed to help us seamlessly run retail businesses, and, of course, increase sales.
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The colors you use for your store design, from the colors of your logo to the colors of your promotional signage, can have a profound impact on your shoppers, and thoughtfully choosing the right colors and developing a cohesive strategy can greatly impact shopper engagement and, ultimately, sales.
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Digital marketing is a challenging sphere for many retailers, but by getting strategies right and consistently taking strong, proactive steps and making good decision, retailers can discover their stores are generating more sales and shopper goodwill than ever imagined.
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A few well-executed marketing strategies can greatly enhance brand awareness and increase sales, and can be decisive in bringing a large number of customer walk-ins to your retail store.
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Retail marketing is more than just random promotions – it’s personal, relevant, and actionable – and the tools needed are out there and available to provide the best shopping experiences to customers for years to come.
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