Category archive for Retail

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In the last six months we’ve seen a huge level of attention drawn to the concept of showrooming, which of course is the coinage for when shoppers visit brick-and-mortar stores to check out merchandise in person and then shop around online to purchase for less money.  It’s hard to pick up a magazine or visit a site aimed at retailers without reading about how concerning this trend is to the world of bricks and mortar.

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