Resources
Category archive for Smart Store
Digitally native, vertically integrated brands are making a huge impact on both shoppers and the overall retail landscape, and with their rapid growth, they are revealing shared best practices, processes and efficiencies that others can learn from, test, adapt and deploy.
Read moreBy George Shaw
In retail, there is a growing stockpile of raw data and more sensors are being added to brick-and-mortar stores every day, and it’s now up to the technology community to build on this dataset to revolutionize the way stores operate.
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The retail industry will continue to evolve, and while in 20 years the landscape will look extremely different than now, its foundations will undoubtedly be rooted in today’s blurred lines.
Read moreBy Ray Hartjen
Tomorrow’s retailers of choice will meet shoppers where they’re going, not join them after they’ve arrived, and to those who dare to lead change, strong, trusting customer relationships and a sustainable competitive advantage awaits.
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Reaching next-generation shoppers isn’t always easy, and it often requires diverging from how things have always been done, but bridging the gap between your brand and the young customers you hope to attract starts with understanding.
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Advancements in digital marketing have leveled the playing field in retail, and a handful of tried and tested techniques can greatly enhance your brand’s online visibility.
Read moreBy Nathan Sykes
Shoppers are continuously turning to online and digital platforms, and any brand that doesn’t factor this into its future endeavors is liable to slip far behind its competition.
Read moreBy Luke Conod
In today’s era of shoppers’ connected journeys, brick-and-mortar stores need to respond to shoppers’ values, needs and expectations – and taking note from their slick online retailing brethren is a great place to start.
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Understanding shopper traffic into stores is fundamental to the most basic retail metrics, and an effective traffic counting system can provide the data needed to better serve shoppers and grow your retail business.
Read moreBy Ray Hartjen
The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of February 2019.
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