Resources
Category archive for Smart Store
Geofencing utilizes location data to establish virtual ‘territories,’ and when physical retailers use such tactics to push value-added, relevant, location-specific messages to shoppers, they can dramatically impact the overall shopper experience.
Read moreBy Jug Babic
As popularized by the software industry, Agile Project Management (APM) is an iterative approach to planning and guiding project processes, and its guiding principles lend themselves perfectly to almost any complex retail project.
Read moreBy Alison Choe
Same-day delivery has been well received in retail, with shoppers valuing the seamless and immediate experience, and according to recent data, it will continue to be a growing phenomenon retailers need to evolve with.
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Retail’s biggest question is no longer “Do I need to change?” but “How much can I do, and how fast?” and the clock is ticking on retailers grasping onto the status quo.
Read moreBy Emma Miller
Despite the fact retargeting is primarily a strategy focused on boosting conversions online, it can also be used efficiently for boosting your in-store performance.
Read moreBy Ray Hartjen
The foundational relationship between commercial property owners/managers and retailing brands is rapidly evolving into a mutually-beneficial retailing partnership with vested interests by both parties.
Read moreBy Ray Hartjen
One area of the seismic retail landscape that is rapidly evolving is the relationship between commercial property owners/managers and retailing brands, a once traditional relationship quickly being reformed into a retailing partnership with vested interests by all parties.
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Email is a well-established platform that still works for a variety of communications, and a few well-practiced tips can keep you and your brand on top of the email game.
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Finding your store online is one thing, but finding your physical location can be quite another, and a handful of strategies can help eliminate a lot of shopper frustration.
Read moreBy Ryan Bronson
There is no doubt that technology has changed the way we do a lot of things, and many apps have recently been developed to help us seamlessly run retail businesses, and, of course, increase sales.
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