Resources
Category archive for Smart Store
From implementing an omnichannel marketing infrastructure to honing your brand’s digital messaging, digital marketing can make a huge difference for your retail store’s top and bottom lines.
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Retailers have several platforms to facilitate in-store and in-mall navigation, and augmented reality (AR) is rapidly changing the game and providing multiple benefits to shoppers and brands alike.
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Enhanced shopper experiences is everything for a retail business and with Wi-Fi marketing you can provide a valuable service to shoppers while gaining useful and unique data that helps your business grow.
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Black Friday is a huge opportunity for retailers, and ensuring your site and stores are optimized for mobile users and organized for the holiday can help secure your audience of shoppers and keep them from navigating away or getting overwhelmed.
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JCPenney’s new lab store is worth a visit and could be a model for future success, if time is on their side.
Read moreBy Ray Hartjen
Viewing the store – every store – as a learning lab helps brands uncover critical shopper insights and, in turn, better design their deliveries of the ultimate connected shopping experience.
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Every retail display – from the storefront window to end caps, cash wraps and signage – has the power to increase shopper traffic and retail sales, and appealing to all of a shopper’s senses, not just vision, helps make the emotional connections that lead to increased shopper engagement.
Read moreBy Alex Jones
While opening a brick-and-mortar store is never a risk-free venture, expanding upon your core strategies with a few additional focus areas will create the foundation for a thriving retail business.
Read moreBy Ray Hartjen
The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of July 2019.
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Retailers are realizing that to succeed in today’s market they need to learn to manage unprecedented amounts of data and make on-the-fly pricing decisions, and technology is there to help them become more efficient and productive, and finally switch from mundane tasks to strategic thinking.
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