Resources
Category archive for Smart Store
By Emma Miller
As the retail market constantly evolves and expands, keeping track of trends conducting regular market research pays off in the long run, resulting in better conversion rates and a higher ROI.
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For retailers looking to stay ahead of the game, they need to continuously look at ways to improve shopping experiences and attract today’s newly empowered shoppers, and hosting a killer in-store event is just one way of creating a meaningful and lasting impression.
Read moreBy Nick Rojas
Listening to your customers, quickly addressing questions and concerns, and using personal, home-grown and down-to-earth content ensures you have a social media presence that drives local customers to your shop.
Read moreBy Alison Choe
For those willing to look, China’s thriving retail scene provides meaningful insights to draw upon in creatively redesigning physical spaces to deliver better shopping experiences.
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There is value in targeting and developing journeys on common attributes, but the nature of shopping has changed because shoppers have changed, and make no mistake about it – retailers who do not engage shoppers in every possible conversion channel at every possible stage will fail.
Read moreBy Tony Solomon
Appealing to shoppers’ visual senses is one of most effective tactics you can deploy to boost sales, and a few visual merchandising tips is all you need to start making an immediate impact
Read moreBy Ray Hartjen
When done properly, pop-up shops deliver long-lasting, long-term brand experiences, and they afford the opportunity to engage potential customers in a manner that leaves a lasting impression.
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Opening a brick-and-mortar store can be an intimidating process, but a handful of simple considerations can go a long way to setting you and your brand up for success.
Read moreBy Ray Hartjen
Delivering content empowering retailers to become better retailers, the RetailNext blog was honored with the distinction of being one of “The Best Retail Blogs of 2017: 26 Must-Reads for Retailers.”
Read moreBy Nick Rojas
Shoppers’ collective love affair with mobile technologies has made mobile the new front door of the store, making it critical for your brand to optimize your mobile webpage, fix usability problems, and find other ways to improve the shopping experience.
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