Resources
Category archive for Smart Store
By Samuel Alfie
IoT will radically transform the retail industry in the coming years, enabling retailers to design and deliver better in-store experiences, friction-free shopping journeys and targeted, personalized campaigns.
Read moreBy Nick Rojas
Fully realizing the potential of data in retail not only delivers an improved shopper experience but also allows you to identify and predict upcoming industry trends, allowing you to operate your business proactively and continue to improve upon your products, services, and value, directly based on your own shoppers’ input and actions.
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From implementing an omnichannel marketing infrastructure to honing your brand’s digital messaging, digital marketing can make a huge difference for your retail store’s top and bottom lines.
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Retailers have several platforms to facilitate in-store and in-mall navigation, and augmented reality (AR) is rapidly changing the game and providing multiple benefits to shoppers and brands alike.
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Enhanced shopper experiences is everything for a retail business and with Wi-Fi marketing you can provide a valuable service to shoppers while gaining useful and unique data that helps your business grow.
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Black Friday is a huge opportunity for retailers, and ensuring your site and stores are optimized for mobile users and organized for the holiday can help secure your audience of shoppers and keep them from navigating away or getting overwhelmed.
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JCPenney’s new lab store is worth a visit and could be a model for future success, if time is on their side.
Read moreBy Ray Hartjen
Viewing the store – every store – as a learning lab helps brands uncover critical shopper insights and, in turn, better design their deliveries of the ultimate connected shopping experience.
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Every retail display – from the storefront window to end caps, cash wraps and signage – has the power to increase shopper traffic and retail sales, and appealing to all of a shopper’s senses, not just vision, helps make the emotional connections that lead to increased shopper engagement.
Read moreBy Alex Jones
While opening a brick-and-mortar store is never a risk-free venture, expanding upon your core strategies with a few additional focus areas will create the foundation for a thriving retail business.
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