Category archive for Store Operations

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Every retail display – from the storefront window to end caps, cash wraps and signage – has the power to increase shopper traffic and retail sales, and appealing to all of a shopper’s senses, not just vision, helps make the emotional connections that lead to increased shopper engagement.

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Advanced analytics go beyond the front door and simple shopper traffic measures and allow for the stitching together of a shopper’s entire shopping journey, empowering retailers with accurate and precise data on which to create and deliver exceptional shopping experiences.

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It’s apparent retail cannot price its way into the black, so a focus on communication and collaboration efficiencies are needed to optimize the product experience, and when systems let brands, distributors and retailers speak like members of the same team, the industry will truly have the tools to provide shoppers the experiences that push them to choose to spend a day at the shops.

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