Resources
Category archive for Trends & Insights
Social media platforms are power retail marketing tools, and once you determine the most effective platforms for your shoppers and your products and services, the more effective you’ll be in driving traffic and converting sales.
Read moreBy Ray Hartjen
The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of June 2019.
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Retail associates are truly the most valuable asset to the brand, just as they are to shoppers and their front line experiences, and viewing – and treating – them as such is a key to your brand’s growth and prosperity.
Read moreBy Ray Hartjen
As consumers continue to be less engaged with paid media advertising, the impact of influencer marketing and other communication channels grows more powerful within retail.
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Creating quality content is only beneficial if users can find your site, which has a great deal to do with your Search Engine Optimization (SEO) ranking. Whether you’ve never tried to improve your SEO or if it is a primary focus for your business, there are common mistakes that can be easily fixed to make significant improvements, and it’s all about what is the best customer experience on your site.
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Digitally native, vertically integrated brands are making a huge impact on both shoppers and the overall retail landscape, and with their rapid growth, they are revealing shared best practices, processes and efficiencies that others can learn from, test, adapt and deploy.
Read moreBy George Shaw
In retail, there is a growing stockpile of raw data and more sensors are being added to brick-and-mortar stores every day, and it’s now up to the technology community to build on this dataset to revolutionize the way stores operate.
Read moreBy Ray Hartjen
The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of May 2019.
Read moreBy Ray Hartjen
Tomorrow’s retailers of choice will meet shoppers where they’re going, not join them after they’ve arrived, and to those who dare to lead change, strong, trusting customer relationships and a sustainable competitive advantage awaits.
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Reaching next-generation shoppers isn’t always easy, and it often requires diverging from how things have always been done, but bridging the gap between your brand and the young customers you hope to attract starts with understanding.
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