Content Marketing for Retailers: How to Attract More Shoppers to Your Brand

Emma Robertson
Emma Robertson
Guest Contributor

Attracting larger audiences to your brand has become easier through the use of social media platforms and other digital tools, and while there are many different tactics you can use, choosing what’s best for your brand will help you find the most success.

Whether your retail business is just starting out or you have been in the game for a while, attracting more shoppers is always an issue that will be relevant and important. While in the past most retail stores would attract shoppers through word of mouth and through the local market, the internet has truly impacted the way sales happen.

No matter your niche, content marketing is important to build a following online and expand your sales. The more people follow you online, the higher your sales are likely to be. Below are five tips to help you achieve just that.

1 – Know your target audience

Knowing the shoppers you wish to attract, particularly their expectations and interests, will truly help you find the right way to attract them. The more set you are on the qualities you wish for your shoppers to have, the easier it will be for you to find and reach out to them, and to keep them coming around longer.

This will also help you get a better idea of the content you will have to create in order to capture their attention and interest. The more specific your posts are to your potential and current shoppers’ interests, the better it will perform and the more traffic you will be able to attract.

2 – Invest in the quality of the content you post

Posting good quality content should be your top priority. No matter how well you market your content, it will simply not bring more shoppers your way if it isn’t truly interesting, well-made and educational.

The very first thing you need to take into consideration is the kind of content you are choosing to post. For example, you need to be mindful of the topics you discuss, how promotional you want them to sound, what kinds of audiovisual content you wish to include and other things which can elevate the end results.

An important place to start is ensuring your content is free of any grammatical and spelling errors. Errors can seriously degrade your content, and they are relatively simple to fix with the help of an online tool such as Studicus or Hemingway Editor.

3 – Use social media to promote your products

Social media pages are always a great place to start when it comes to promoting your content online. Not only will you be able to connect with thousands of people who could potentially be interested in your products and services, but you will also be able to have direct contact with your audience.

This will help you promote your brand and what you offer without putting much effort into creating pages and pages of content that can easily be dismissed. Social media platforms like Instagram allow you to simply post a picture or a video in your online community and, thanks to the popularity of the platform, make more people notice it in a short amount of time.

4 – Offer special discounts

Offering discounts and hosting giveaways on your social media pages is probably one of the fastest and easiest ways to bring more shoppers your way. There aren’t many people who pass on a good offer or the chance to win a free product, so using these techniques could help you attract a bigger audience and increase your sales.

You can offer discounts through your social media pages and give certain discount codes out to a number of your followers or for a certain amount of time. Such codes usually create a sense of urgency and will help motivate your followers to finally become customers of your brand.

On the same note, giveaways are a great way for you to not only attract more people on your social media pages, but to also easily give yourself brand advocates who will happily review the free product they received on their social media pages, therefore influencing more of their peers to give your products a try.

5 – Team up with influencers

Last but not least, another great tactic you can use is to team up with successful influencers in the online communities who will promote your products for you. Influencers online are considered trustworthy and are loved and followed by thousands, if not millions of people.

When a fan sees their favorite online persona marketing one of your products and leaving a positive review, she might be tempted to give that product a try as well. This type of content marketing is very effective and will also help you network and get to know more people you can have partnerships with in the future.

Finding the tactic that works best for your brand

Attracting a larger audience to your brand has definitely become a lot easier through the use of social media platforms and other online tools. There are many different tactics you can use, even a combination of them, but at the end of the day, choosing what’s best for your brand is what’s going to help you find the most success.

About the writer: Emma Robertson is a professional editor for She enjoys learning about the newest trends in content marketing and offering her knowledge to business owners who need them. In her spare time, you can find her reading a book or spending time with her dogs.

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