Creating Engaging Social Media Content [INFOGRAPHIC]

Ray Hartjen
Ray Hartjen
Director, Marketing

Effective social media activations are easy in theory, but rather difficult in practice – but, a few best practices unique to each individual social media platform can make your social engagement really pay off.

Social media platforms like Facebook, Instagram, Twitter, YouTube and others can be tremendous assets for retail brands to connect and engage with their target markets. The potential is almost unlimited, whether your goals are brand awareness, product education, communicating promotional campaigns or even facilitating revenue-generating transactions.

It’s just not easy.

Well, that’s not necessarily true. Your retail social media strategies can be easy, they’ll just be relatively ineffective. On the other hand, if you’re diligent and hard-working with your social media activations, you’ll likely enjoy a positive ROI. Like many things, you get back what you put in.

But, where to start?

Our friends at MicroCreatives have created the infographic below, “A Guide to Creating Compelling and Engaging Social Media Posts,” chock full of tips particular to different social media platforms – after all, a “one size fits all” approach is usually suboptimal.

Each social media platform has its unique advantages and opportunities, so get a grasp on best practices for each and continuously improve upon your engagement outreach to reach your retailing goals. Good luck!

Join the #retail, #inspiringretail and #SmartStore conversations on Twitter at @RayHartjen & @RetailNext, as well as at www.facebook.com/retailnext.