Geofencing is a strategy that has been around for a few years, typically used by retailers to increase traffic to physical stores. The term refers to the use of bluetooth beacons, Wi-Fi, GPS and RFID technologies to create a virtual boundary around a particular location, and then trigger a response if a shopper goes into or out of the area.
More recently, with efforts to seamlessly bridge shopping experiences between online and offline touchpoints – and bricks-and-mortar stores looking for ways to mimic many e-commerce best practices – it’s also being used in attempt to improve in-store customer experiences.
When implemented properly, a geofencing strategy offers a unique user experience that makes a lasting impression. With the highly targeted approach to marketing that geofencing offers, marketers can provide more relevant messages to users at ideal times.
Below, you can find a detailed infographic on geofencing created by CleverTap. This further explains how geofencing marketing works, how the technology is being used by businesses and shares useful tips on how to get the most out of your next geofencing campaign.
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