Visual merchandising is the practice of presenting your store in a way that is intended to attract the attention of your potential customers. Believe it or not, most of our subconscious decisions are based purely on our sight, so visual merchandising can go a long way to ensure you are maximizing sales. From colors to the layout, everything you do is going to affect your customers visually, and there is no reason to not put some strategy behind it. Here is our guide on how to sell better through the power of visual merchandising.
Get to Know Your Target Audience
You cannot really appeal to someone’s senses if you do not know anything about them. So, invest some time and effort in researching your target audience, since everything from age to gender will affect how you visually present the store. Colors, for example, have a different effect based on gender, age and location, so knowing exactly what you want to achieve is crucial here. The math is simple: the more you know about your target audience, the better you will be able to set up your store to be likable to them.
Choose the Colors
Colors are extremely important when it comes to visual appeal. Most people will remember a color over any product, so make sure you are hitting the right buttons with your color scheme. Shoppers will also make a decision whether to shop or not in under 90 seconds upon entering the store, and color plays a major role when it comes to convincing them to buy something. Always keep in mind your brand’s logo and try to use matching colors to reinforce brand awareness.
Create a Plan
Planning where you are placing your products is vital for any good visual merchandising strategy. With a wide range of different products, this can prove difficult, which is why most businesses will use a planogram to create a plan. You can either go for a traditional planogram and sketch it on a paper, or you can use a planogram software just for the occasion. In any case, it will help you visualize displays without spending the time to set them up only to rearrange them again. It will save you time and money in the long run, so the earlier you start, the better for you and your shop.
The first things most customers notice are your shop windows and if you manage to make an impression there you will already be halfway towards the sale. Not only will it attract new customers to enter the shop, but it might convince your current customers to buy something based on what they saw. A company called DisplayMe offers solutions to do just that. You will want the shop windows to be transparent, so opting for DisplayMe window display solutions are good choices to keep your merchandise visible and attract the attention of the nearby pedestrians. Keep in mind that you need to change your window displays at least once every two months to keep both old and new customers interested in your shop.
Use Sets of Three to Your Advantage
When it comes to creating displays, three is the only number you need to know about (well, besides the price tags). Arranging your products in such a way means following The Rule of Three for maximum effect on your customers. Depending on your target customers, you can group three products by height, width, or even by best value. You need to let your customers make the choice, but what you want to do is make it very easy for them to do so. Grouping products by three also affects your customers visually if done right, so do use it to your advantage.
Appealing to your customers’ visual senses is one of the best things you can do when it comes to maximizing sales, which is exactly why visual merchandising has seen such a rise in popularity. Be brave about it; the more unique your visual statement is, the more you’ll stand out from your competitors. It’s also important to follow consumer and shopping trends if you’re really looking to stay ahead of the curve. Follow these tips and experiment with what suits your store best for maximum effect on your sales.
About the writer: Tony Solomon is former LA-based translator turned writer. Currently, he is one of the senior editors at MediaGurus. Tony is well-versed in doing heavy research while striving to write high-quality content for web. If you want to stay updated with Tony’s latest posts, feel free to follow him on Twitter @TonyContent.