How to Use Social Data to Launch Successful Retail Marketing Campaigns

Ryan Pell
Guest Contributor

In a time when almost everyone uses social media platforms, it’s a mistake for retailers to ignore the wealth of social data that can drive positive results of most every marketing campaign.

Launching a successful retail marketing campaign when you’re an owner of a retail company has its specificities. It involves a lot of aspects, including managing online ads and dealing with customer feedback. And social data can help you automate these processes.

Social media plays a powerful role in launching a successful retail marketing campaign. It gives you all the necessary information to kick-start the promotion of your new retail campaign. We live in a world where people feel more content communicating online. That’s why 90 percent of social media users reach out to retailers and prefer to voice their opinions online. People feel more powerful when they communicate through social media, and you can benefit from it.

Mining social data to kick-start a successful retail marketing campaign will help you take into account all small details and create something memorable that will boost positive customer experience.

To help you out, let’s take a look at some tips on how to use social data to launch a successful retail marketing campaign.

Connect with Your Audience

Your social media following base gives you the necessary social data to start a retail marketing campaign. Using feedback from your audience will help you identify their needs and include them in the plan of your next marketing campaign.

Collecting feedback from your social media isn’t as time-consuming as it may seem. With the help of certain tools, you can collect and summarize customer feedback from different social media platforms.

However, collecting online feedback isn’t the same with every retailer. Angelina Sparks, a marketing specialist from Flatfy, says your primary means of communication with your customers substantially changes the way you collect social data from the social media platforms. Here are some insights she gave:

  • Brick-and-mortar stores often use websites and apps to drive more traffic and attract new customers. If you have a website and use social media platforms as secondary tools for promotion, make sure you add the links to all your social media accounts. This will give your clients an instant access to your social media platforms, where they can leave their feedback that later can be turned into social data. Here’s an example from the Fashion Nova website:


Image credit: Fashion Nova

  • If you’re a social media-based retailer, you should use your primary platform to collect necessary social data. If you have an Instagram-based store and if you connect with your customers solely through Direct, for example, social data from Instagram will be your primary resource to use when launching a retail marketing campaign.

You can also get the necessary social data from your customers by creating surveys. Use resources like Google Forms or Survey Monkey that have free tools to create a survey. If you have a website for your retail business, you can create an exit pop-up window with a survey by asking the visitors to send you their feedback.

Image credit: Sleeknote

Brick-and-mortar stores can conduct on-sight surveys by asking their visitors to answer the question and check customer satisfaction. This also can be considered social data. You can also collect social data from the surveys that can be created on social media platforms directly. This will help you understand what your customers will expect from your next retail marketing campaign.

Use Social Data to Find Out Where to Market

Retailers use social data to find the perfect social media platform for social media marketing as a part of the general retail marketing campaign. Different social media platforms have different audiences. Understanding these audiences will help you know which platform to use during your retail marketing campaign. Knowing who you want to target is essential, as it gives your marketing campaign a sense of purpose. However, not every platform can be a perfect fit.

The general social data shows that women and men prefer different social media platforms. ResearchGate gives us the following statistics:


Image credit: ResearchGate

Perform the audience analysis of your social media platforms to collect necessary social data and see which platform offer the best options for your next marketing campaign. You can use tools like Google Analytics to get up-to-date information about your social media followers.

Using this social data will help you understand where to promote your retail business and which platform has the audience that matches your ideal customer profile.

Do a Hashtag Analysis

Lastly, it’s important to remind you that every successful retail marketing campaign needs to have a hashtag. Even if you hang a banner with your marketing campaign slogan and mention your campaign’s hashtag on it, it will be easier for people to find and follow you on social media. Hashtags give you the necessary social data to understand what the general audience of a certain social media platform is interested in.

Besides analyzing every hashtag you’ve used under your posts on social media, check out the general list of popular hashtags to help you create a perfect hashtag for your retail marketing campaign. A hashtag can represent a slogan of the marketing campaign, and if you want people to remember it, use social data to see the hashtag trends that are already present at a certain social media platform.

Social Data is Powerful

In a time when almost everyone uses social media platforms, it’s hard to ignore social data that comes from there. Using social data can bring your retail business a lot of benefits as long as you use it wisely. Hopefully, these tips will help you incorporate social data in a way that will lead your next retail marketing campaign to success.

About the writer: Ryan Pell is a writer and passionate blogger. He likes sharing his thoughts and tricks with the readers. Currently he works as the real estate agent at Feel free to contact him on Twitter!

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