Improving Your Digital Marketing Campaigns Through the Use of Psychology [Infographic]

Talitha Loftus
Talitha Loftus
Marketing Manager

Effectively engaging consumers requires appealing to the proper psychological triggers, and employing a critical few best practices in your marketing efforts can help your brand cut through the noise of a crowded marketplace.

In a world of saturated brand choices, it’s challenging and difficult to stand out and create memorable customer experiences that shoppers crave. While there is no doubt that the digital landscape will continue to balloon in coming years, human psychology won’t change and the principles that drive our interactions with brands everyday will still be present.

Understanding what motivates shoppers and placing and applying those psychological triggers in the right way can be extremely helpful to increase conversion rates and reach better marketing results. This is where the applied and experiential knowledge of psychological strategies add real value – providing intelligent insights along with scientific reasons why your customers behave the way they do.

The infographic below created by Connext Digital entitled, “How to Use Psychology to Improve Your Digital Marketing Campaigns,” explores key tips on how the science of human psychology in digital marketing can influence your shoppers’ path to purchase.

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