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In-store analytics widely covered throughout mainstream and business press

Tim Callan
Tim Callan
Chief Marketing Officer

RetailNext CMO appears nationwide in a segment on Fox Business.

In the wake of yesterday's widely read New York Times article on in-store analytics and Wi-Fi detection, both yesterday and today we saw widespread coverage of the topic across many news outlets.  Here are a few:

 

The Atlantic Monthly ran a thoughtful piece on in-store analytics.

 

The Fox Business network ran a Q&A segment with RetailNext CMO Tim Callan (yes, the author of this blog post; there I am).

 

 

Even the Today Show covered the topic.

 

A couple of other stories that add something original to the dialog include pieces from Marketing Land and Quartz.  

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