In the wake of yesterday's widely read New York Times article on in-store analytics and Wi-Fi detection, both yesterday and today we saw widespread coverage of the topic across many news outlets. Here are a few:
The Atlantic Monthly ran a thoughtful piece on in-store analytics.
The Fox Business network ran a Q&A segment with RetailNext CMO Tim Callan (yes, the author of this blog post; there I am).
Even the Today Show covered the topic.
A couple of other stories that add something original to the dialog include pieces from Marketing Land and Quartz.