Data for the spring shopping season is in! As we do every year, RetalNext has just released an informative infographic detailing retailer performance and consumer shopping patterns for key holidays during the spring 2014 season. Using our in-store analytics platform, we collected and studied metrics on 15.6 million shopping trips to specialty and larger format retail stores across 45 states in the continental U.S. The infographic depicts a full analysis of traffic, conversion, sales, and average transaction values (ATV) for the spring season, with a particular focus on four holidays: Easter (April 20), Mother’s Day (May 11), Memorial Day (May 26), and Father’s Day (June 15).
In our analysis, RetailNext revealed unique patterns around each of the four spring holidays occurring during the time period—and compared them to the same period last year. By providing a more detailed model of shopping behavior around these holidays than was previously available, this research can be an valuable asset to retailers for future seasonal planning.
Some highlights from the infographic:
- Easter: Shopper anticipation of some store closures on Easter Sunday may have given a boost to Friday and Saturday’s traffic. However, retailers did not maintain ATV, leading to a greater declines in sales.
- Mother’s Day: An 8.1% improvement in ATV on Mother’s Day—despite less traffic this year—may suggest that shoppers spent more on gifts compared to last year. Sales and traffic patterns early in the week may indicate that there was less last minute shopping this year compared to last.
- Memorial Day: Memorial Day weekend as a whole saw declines of 8.8% in traffic and of 9.3% in sales. These declines were more severe than the overall declines seen during the rest of the month.
- Father’s Day: Father’s Day was the highlight of the spring shopping season. Despite an 8.1% drop in traffic, sales remained flat. This was due to a 15.4% improvement in ATV.
Be sure to check out the full infographic for a detailed look at the season’s holiday traffic and sales.