[INFOGRAPHIC] Holiday Shoppers’ Online Expectations

Ray Hartjen
Ray Hartjen
Director, Marketing

The explosive growth in online shopping this holiday season is pressing retailers to further converge their digital and physical channels to produce a single, branded shopping experience, and shoppers are clear on their desired online expectations.

And, they’re off! Holiday shopping is in full swing, and online shopping continues its rapid rise in popularity, as Adobe Digital Insights reported online sales of $5.27 billion over Thanksgiving and Black Friday, a rise of 17.7 percent year-over-year.

But, the first weekend of the “official” holiday season isn’t retail’s only opportunity. Per the NRF, just 9Young girl with santa cap checking into her shopping bags percent of consumers have finished their holiday shopping and a whopping 23 percent have yet to start!

Expectations are mobile and other digital channels will continue to grow over the holiday season, and a recent Prosper Insights & Analytics survey estimates 122 million Americans will shop online on Cyber Monday alone. Shoppers’ new shopping habits are requiring retailers to converge their digital and physical channels to provide one seamless, branded shopping experience, and Adweek’s infographic below, “Holiday Shopping Spree,” details shoppers’ expectations of the online shopping experience.

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