And, they’re off! Holiday shopping is in full swing, and online shopping continues its rapid rise in popularity, as Adobe Digital Insights reported online sales of $5.27 billion over Thanksgiving and Black Friday, a rise of 17.7 percent year-over-year.
But, the first weekend of the “official” holiday season isn’t retail’s only opportunity. Per the NRF, just 9 percent of consumers have finished their holiday shopping and a whopping 23 percent have yet to start!
Expectations are mobile and other digital channels will continue to grow over the holiday season, and a recent Prosper Insights & Analytics survey estimates 122 million Americans will shop online on Cyber Monday alone. Shoppers’ new shopping habits are requiring retailers to converge their digital and physical channels to provide one seamless, branded shopping experience, and Adweek’s infographic below, “Holiday Shopping Spree,” details shoppers’ expectations of the online shopping experience.
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