Critical to delivering any successful shopping experience – either online or in-store – is engagement with the shopper. But, today, it’s harder than ever to cut through the noise and attract and keep a shopper’s attention.
In-store marketing continues to be one of the most effective ways to generate brand visibility and awareness, introduce new products and related product education, and prompt sales, and in-store merchandising remains a staple in a marketer’s bag of tricks.
The best retail displays, the ones that POP! and stop shoppers in their tracks, not only attract attention, but keeps attention through engagement and an appeal to senses and emotions. The infographic below, from shopPOPdisplays, gives the lowdown on colors, shapes and even some top POP tips – like never use ‘Do Not Touch’ signs – to make your PoP displays POP.
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