For the second consecutive holiday shopping season, mobile shopping has exploded in popularity, and it’s almost singlehandedly driving retail growth this year.
On Black Friday this year, Adobe determined mobile shopping was responsible for over $1.2 billion in sales, the first billion dollar day in mobile in history, and a 33 percent spike from a year ago. Just three days later, Cyber Monday contributed its very own $1 billion day.
Mobile has become a bridge between retail’s digital and physical channels, engaging shoppers at home, on the go, and even in malls and in stores. Vouchercloud’s infographic, below, gives an overview on the evolution of the mobile consumer, and provides a look into the future of mobile retail.
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