[INFOGRAPHIC] Service as a Shopper Experience Differentiator

Ray Hartjen
Ray Hartjen
Guest Contributor

With today’s new shoppers and their shopping journeys, service matters, as it’s often the sole differentiator in an increasingly common “sea of sameness.”

In 1999, Dell’s then-CIO Jerry Gregoire was quoted as saying, “The customer experience is the next competitive battleground.” A lot has come and gone in the last 17 years, including several of changes of fortune in the personal computing industries. But, one thing that has remained unchanged is that service remains a battleground that helps separate winners from the also-rans.

In creating competitive differentiation in service, there’s good news and bad news. The bad news is that every time you excite, delight and wow your shoppers with service, the bar of expectations is raised and raised forever. No shopper expects great service to be a one-off and then decline to a more “usual,” sub-optimum level.

The good news is there are many technology-based solutions that shed insights into shoppers and their needs, and helps fulfill their increasingly discerning service expectations.

New from our friends at EPOS Solutions Guide and Market Inspector is the infographic below, “7 Tips How to Make Customers Fall in Love With You.” Give it a quick read and pick out one or more crucial improvement areas you can immediately work on to ensure you’re store separates itself ahead of the also-rans.

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7 Tips How to Make Customers Fall in Love With You