Looking for a competitive edge and new growth, retailers have flocked the past few years to subscription services. Starting in 2010, Birchbox was one of the first retailers to bet big on subscriptions, and it paid off to the tune of 45,000 members its first year and 800,000 members in just 2.5 years.
As of March of this year, My Subscription Addiction lists over 2,000 subscription box services, covering most every market niche and demographic imaginable, from hobbies to fitness, from children to parents to – (cough) – adults, if you know what I mean.
And, consumers are eating subscription boxes up. The average subscriber received seven boxes and has at least 12 on their wish-lists. Subscription box websites will get over 21 million visits in 2016.
Alas, for winners in the space, there are plenty of losers too. In its new infographic , “The State of Subscriptions: A Look at eCommerce Subscription Services,” Shorr Packaging provides an overview of all you need to know about one of retail’s fastest growing sectors.
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- Birchbox: a Laboratory for Shopper Behavior Blog