[infographic] Thanksgiving Weekend Store Results | RetailNext

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[infographic] Thanksgiving Weekend Store Results

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

The results of a hectic Thanksgiving weekend of holiday shopping is summed up in one easy infographic.

Thanksgiving weekend, retail’s biggest weekend of the year, is over, and the results show winners and losers in the race for shoppers and their patronage.

Big winners this year were retailers and brands that had strong, engaging online, social and mobile strategies, and one of the surprise winning categories was electronics.

Big losers were brick-and-mortar stores that were dependent on “old and tired” strategies built around enormous Black Friday crowds and “door busters.”

A full run-down of the Thanksgiving weekend at the storefront is illustrated on the infographic, below. For more comprehensive store results for the entire month of November, be sure to download the monthly Retail Performance Pulse available later this week.

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