Thanksgiving weekend, retail’s biggest weekend of the year, is over, and the results show winners and losers in the race for shoppers and their patronage.
Big winners this year were retailers and brands that had strong, engaging online, social and mobile strategies, and one of the surprise winning categories was electronics.
Big losers were brick-and-mortar stores that were dependent on “old and tired” strategies built around enormous Black Friday crowds and “door busters.”
A full run-down of the Thanksgiving weekend at the storefront is illustrated on the infographic, below. For more comprehensive store results for the entire month of November, be sure to download the monthly Retail Performance Pulse available later this week.
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