There’s no denying today’s shopping journeys are dramatically different than they were just a few years ago. Empowered with information at their fingertips and a host of global shopping alternatives, shoppers are – for the first time ever – exerting control over the retail experience.
But, while all shopping journeys are different today, not all shopping journeys are the same – they differ quite a bit depending on the type of products shoppers are considering.
Recently, Chargebacks911 created the following infographic by analyzing data from PricewaterhouseCoopers’ 2016 and 2017 Total Retail surveys. Read below to see how the shopping journey is different not only by category, but how it’s changed in just a single year.
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