We’ve all been there.
On the way to an event, and in need of a gift, we quickly dash into the store to buy a gift card, stuff it in a bag with some crepe paper and … viola … we’re on our way with an insta-gift.
Gift cards were once the almost exclusive domain of last-minute shoppers.
Gift cards have grown tremendously over the years, and they provide a substantial opportunity for retailers. Check out the infographic below from Colourfast on the $110 billion (yes, billion!) gift card industry and the opportunity available for retailers both large and small.