The current RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of July 2018 (July 8 through August 4 on the industry’s 4-5-4 calendar).
In July, store sales decrease 2.1 percent as measure year-over-year, on a 4.7 percent decline in shopper traffic. The sales decrease as the lowest year-over-year monthly sales decrease in 31 months, going all the way back to December 2015. Traffic declines were mitigated tremendously by upticks in both conversion – 0.5 points – and average transaction value – one percent. The uptick in conversion was the 13th positive increase in the past 14 months, providing an additional proof to the thought that while shoppers may be frequently physical stores less, they are doing so with an ever-increasing intent to purchase.
Amazon’s Prime Day 2018 fell squarely in the middle of the month, but there was not a significant year-over-year impact for the month as a whole. While sales dipped the middle two weeks, they increased in both the first and last week of the month, with the high water mark being established on the final day of the month, Saturday, August 4. With respect to shopper traffic, each week posted a decline, with a range of 3.5 to 6.2 percent.
Geographically, the West and Midwest regions fared best, with the Northeast once again struggling to keep pace.
For a full reporting of physical store performance for the month of July 2018, please download your copy of the Retail Performance Pulse today.
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