Looking back at spring holidays

Chitra Balasubramanian
Chitra Balasubramanian
Head of Business Analytics

Easter, Mother’s Day, Memorial Day, and Father’s Day each has its own effect on localized shopping patterns

Today RetailNext released our latest infographic looking back at shopping patterns in the spring of 2013




Some of the key findings include:


Gift shopping for women (as seen on Mother’s Day) tends to occur later than gift shopping for men does (exemplified by Father’s Day).  These examples mirror similar behavior we’ve seen in other research.  One possible explanation is that men tend to put off their shopping tasks to a later time than women do.


While some holidays such as Memorial Day and Easter have an immediate impact on shopping patterns by changing the days on which people shop, we see a dampening effect occurring on other days surrounding them.  In other words, Memorial Day sees a huge shopping spike, but the following weekend exhibits a large dip in response.  Likewise, Easter Sunday is a slow shopping day, but the days leading up to Easter show increased shopping as a result.  I believe what we’re seeing here is that there is a fairly consistent latent desire in the public to go shopping.  When shopping is easier or encouraged – as it is on Memorial Day – more people do indeed hit the stores, but then this desire is satisfied, so they shop less the following weekend.  Or when they know they won’t be able to go out on Sunday, they still have the same desire for shopping, so they make more time on the average to go out in the days preceding.

The infographic is chock full of interesting data about these four holidays and the season as a whole.  Make sure you check it out.