May Retail Performance Pulse: Stores’ Lift in Conversion & ATV Almost Overcomes Dip in Traffic

Ray Hartjen
Ray Hartjen
Guest Contributor

The newest Retail Performance Pulse is now available for download, delivering a detailed analysis of brick-and-mortar store performance for the retail month of May 2018.

The current RetailNext Retail Performance Pulse has been published and is available for download, providing an overview of brick-and-mortar store performance for the retail month of May 2018 (May 6 through June 2 on the industry’s 4-5-4 calendar).

Download the Retail Performance Pulse for May 2018 store results.

For the month of May, physical stores experienced a 2.6 percent year-over-year decrease in total sales on a 5.4 percent reduction in shopper traffic. Traffic’s impact on total sales was tempered by strong lifts in both conversion and average transaction value (ATV), up 0.8 percent and 0.4 percent respectively. Although posting declines, sales, traffic and transactions all posted their smallest declines of 2018.

Physical stores performed relatively consistently over the course of May. The first week of the month included the Saturday shopping day immediately preceding Mother’s Day, driving strong shopper yield and ATV performance. Toward the end of the month, Memorial Day weekend saw a sales decline of just 1.5 percent over the same weekend the year before. Overall, the highest performing days trended early in the month, with the lowest performing days generally clustered toward the end of the month.

Geographic performance was relatively close during May as well. Throughout the United States, temperatures in May were the warmest in 55 years, driven particularly by those temperatures in the South and Midwest regions. And, while May 2018 was the wettest since 2015, both the Midwest and West experienced its driest conditions since 2012 and 1992 respectively.

For a full reporting of physical store performance for the month of May 2018, please download your copy of the Retail Performance Pulse today.

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