New study ranks retailers by showrooming risk | RetailNext

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New study ranks retailers by showrooming risk

Tim Callan
Tim Callan
Chief Marketing Officer

Bed Bath & Beyond and PetSMART top the list

I was interested to see this study on showrooming behavior for a series of major retailers.  The report is based on a survey of 14,925 shoppers in the United States.  Although the information on methodology is a little vague, I believe the survey responses were compared to actual measured travel to physical stores in January 2013 in order to correlate these self-reported Amazon shopping behaviors to those who had a physical presence in various stores.



Findings include: