Old Man Winter Blows Cold on February Store Results | RetailNext

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Old Man Winter Blows Cold on February Store Results

Ray Hartjen
Ray Hartjen
Director, Content Marketing & Public Relations

After a fairly strong Holiday season and beginning of 2016, physical stores fell prey to fickle winter weather and as a result posted performance declines across the board.

The latest RetailNext Retail Performance Pulse is available for download, and it shows that Old Man Winter blew a cold spell over retailers in February, reversing several emerging trends.

Brick-and-mortar stores in the continental United States reported a year-over-year (YoY) decrease of 6.9 percent in sales on a 6.6 percent decline in store traffic for the month of February (Jan. 31 – Feb. 27 on retail’s 4-5-4 calendar). The decreases were the largest seen in three months, and reversed a trend toward a flattening and stabilization of results.

February 2016 Pulse Table

Valentine’s Day was high performer for the month – the 13th led the way in sales, traffic and transactions – and it carried its week of the month to the only positive week results YoY. Unfortunately though, the two days immediately following Valentine’s Day saw some of the highest returns – the 16th lead the way in returns, while the 15th saw the fifth-most returns.

February 2016 Pulse Calendar

For the complete Retail Performance Pulse with physical retail results for February 2016, download your copy today.

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