In the past few days we've seen a series of articles on omnichannel, showrooming, and the role of in-store analytics in retailers' responses to both.
Retail TouchPoints writes about creating a consistent, omni-channel enabled organization. One of the six steps to an omni-channel retail organization is listed as “Customer centricity and care, driven by a 360-degree view of each shopper.”
In “5 Steps for Omni-Channel Readiness,” MediaPost's Marketing Daily blog writes, “Omni-channel won’t happen if key information is not shared across these channels and across your company.”
NRF Stores Magazine has a long and detailed article about how various retailers and other industry thought leaders view the showrooming challenge. The article states,
“The battle for the retail floor is going to happen in the cloud [via] customer data and an understanding for customer preference,” Ginsberg says. “That is something that online retailers have known for many, many years will mitigate showrooming.”
Each of the three articles is a good read. Enjoy.