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Retailers are realizing that to succeed in today’s market they need to learn to manage unprecedented amounts of data and make on-the-fly pricing decisions, and technology is there to help them become more efficient and productive, and finally switch from mundane tasks to strategic thinking.

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Advanced analytics go beyond the front door and simple shopper traffic measures and allow for the stitching together of a shopper’s entire shopping journey, empowering retailers with accurate and precise data on which to create and deliver exceptional shopping experiences.

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