RetailNext’s Retail Performance Pulse – detailing brick-and-mortar store performance in the United
States for July (July 3-30 on retail’s 4-5-4 calendar) – is now available, and at a top level, it shows 7.1 percent decline in sales year over year, on a 5.8 percent drop in store traffic.
Foot traffic dropped 5.8 percent for the month, but two important factors should be considered. First off, the 5.8 percent drop was the lowest monthly YoY drop this calendar year, and that number looks even better consider the H-O-T hot weather that draped most of the United States the final weeks of July.
While conversion was up 0.1 percent, the average transaction value (ATV) was down 1.6 percent, dropping sales per shopper (SpS) 1.2 percent and leading to the 7.1 percent decline in overall sales.
Download your free copy of the Retail Performance Pulse for a complete brick-and-mortar review for the month of July.