RetailNext’s latest Retail Performance Pulse has been published, and its overview of brick-and-mortar store performance in the continental United States for the month of August (July 31 through August 27 on retail’s 4-5-4 calendar) shows a continuation of physical retail’s summer slump.
Over the course of the month, sales dropped 6 percent year-over-year (YoY) on a 6.6 decline in front door traffic. On the plus side of the ledger, Conversion continued to show its upward trend, improving 0.3 percent. It’s increasingly clear that in today’s omnichannel shopping journeys, when shoppers do get to the store, they arrive with a strong intent to buy.
On the August calendar, weeks number 3 and 4 displayed the strongest overall performance, suggesting a final “back-to-school” promotional push from retailers and, of course, shoppers waiting to the end for the inevitable last-minute deals. Geographically, the Northeast and Midwest regions led the way, with the South slipping, particularly with respect to average transaction value (ATV).
For the complete Retail Performance Pulse report of store performance for the month of August, download your copy today.
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